To set up your alerts correctly is essential to get the most accurate results in Mention. The first and most important step is to choose carefully the keywords that you want to monitor. After this,  you will have to set the social accounts you want to track, and choose the sources, languages and, countries from which you want to receive your mentions.

If you don’t know how to create an alert or how to edit an existing alert, you can visit the following articles:

Create your first alert (5 min)

Your alert’s keywords

Introduction

To set up your alert, you can choose up to 5 keywords.

A keyword can be one or several words (eg: "coca cola" or “cola”). The system is not case sensitive but it is space and accent sensitive 

Case-sensitive: "coca cola" and "Coca Cola" will give you the same results

Space-sensitive: “coca cola” and “CocaCola” will not give you the same results

Accent-sensitive: “cóca còla”  and “coca cola” will not give you the same results

In the case of monitoring a brand or product, we recommend adding the different way people talk about it. For example, including the common ways of misspelling and variations will maximize the chances to get all mentions about your brand.

ie. For the application 1 password, I would add as "Optional keywords":

By doing so, Mention will look for any of these variations

Optional, Required and Excluded keywords

Depending on your needs, you can also use different keyword rules: the optional keywords, the required keywords and excluded keywords. Here is how each type works:

Optional keywords: If any of those keywords appear in a content, it will appear in your results. Meaning, the optional keywords work as an “OR”

Required keywords: If all of those keywords appear in a content, it will appear in your results. Meaning, the required keywords work as an “AND”

Excluded keywords: If any of those keywords appear in the mention, it will not appear in your results. Be careful and don’t exclude words that are too generic or you might miss relevant mentions!" Meaning the excluded keywords work as a “NOT” 

By combining the different keywords rules, You can potentialize your results 

Let's take an example:

With the structure above, Mention will find every content that includes the word "marketing" and that also includes either "startup" or "start-up" or "start up". However, the mentions that also include "finance" will be ignored.

Hashtags

When considering adding hashtags to an alert, know that we consider them the same as words, so "#marketing" will bring the same results as "marketing". Therefore, you don't need to include the "#" in the keywords of your alert.

Monitored pages

The monitored pages allow you to track specific websites, social accounts and review sites.

Website

Adding a website will allow to: 

  • If you select "include own posts", you will receive all the content from this website even if the content doesn't match your keywords. This can be useful to track a competitor.
  • If you don't select "include own posts", all the content from this website will be excluded even if it matches your keywords. It can be useful if you track your brand not to be spammed by your own content.

Twitter profile

Adding a Twitter profile will us to collect every tweet mentioning your profile with @mention. If you select "include own post", it will also collect all the posts published by this profile. It can be useful to track a competitor

Facebook profile

When adding a Facebook page, you have two available options:

  • If you select Include own posts, you will receive all the content from this Facebook page even if the content doesn't match your keywords.
  • If you selecting Include own comments, you will receive all the content from this Facebook page even if the content doesn't match your keywords.

Review sites

You can add review sites to get every new review published about your brand or product.

The review sites that Mention monitors are Booking, Yelp, Trip Advisor, Google business, Amazon, Trustpilot, and Custplace.

Note: In the boolean alerts, we support more than 70 review sites.

Sources, languages, and countries selection

Sources (mediums)

You can select the sources (or channels), you want to get mentions from.

→ Learn more about the sources (not available)

Languages

You can select up to 10 languages you want to get mentions from (up to 10 per alert).

Countries

You can either choose to receive mentions from anywhere or choose to receive mentions only from a set of countries (up to 10 per alert).

Note: The location of some mentions cannot be determined, especially Youtube, Facebook, and Instagram mentions. If you also want to receive the mentions from an unknown country, please select "mentions without country information" in the country list.

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