The Mention Influence Score is a 0–100 metric developed by Mention to show how popular or important a mention is in your Feed. This article explains what the Influence Score is, where you can see and use it in Mention, how it’s calculated per source, and its key limitations (including which sources are not supported).
Table of Contents
What is the Mention Influence Score?
The Mention Influence Score is Mention’s scoring system that categorizes mentions by importance and popularity. The metric:
Ranges from 0 to 100.
Helps you identify the most important mentions in your Feed.
Can be used to track the online influence of spokespersons, websites, or social profiles that talk about your brand or competitors.
At this time, Mention offers an Influence Score for the following sources:
Twitter
Facebook public business pages
Web
News
Blogs
Forums
With the Influence Score, you and your team can gauge the impact and popularity of web pages and social accounts mentioning your brand or competitors and use this to prioritize outreach or reporting.
Limitations (high level)
The Influence Score is source-dependent (the algorithm differs per source).
It is not available for several sources (full list in Sources without Influence Score).
Where it appears in the platform depends on your Mention subscription.
👉 Find out more information about how the Influence Score is calculated in the section, "How Does Mention Calculate the Influence Score" below.
How to View the Influence Score in the Mention Platform
In this section, we’ll show where you can view and use the Influence Score in Mention. Depending on your Mention Subscription, you may see and interact with it in different areas.
💻 View in the Mention Feed
The Mention Feed displays the Influence Score for:
Online web sources
Twitter
Facebook public business pages
To view the Influence Score:
Open a mention from your Feed; the Influence Score appears at the bottom of the mention view.
If you find important mentions to share with your team or clients, you can use the Task bar to:
Copy the content
Email it out
You can also filter your Feed by Influence Score to focus on mentions above or within a certain score range.
📢 View on the Influencers Dashboard
The Influencers Dashboard provides the Influence Score for:
Twitter mentions
Web mentions
The score appears as a column in the Influencer Table when you open the dashboard.
Use cases
Build lists of your spokespersons or other key influencers.
Track people or sites you want to engage with for future campaigns.
📈 View on QuickChart
QuickChart is a way to micro-analyze your content quickly and easily and gain a clearer view of your influencers. QuickChart can display Influence Score for:
Twitter
Facebook
Web mentions
You can create influence graphs using the Influence segmentation.
How to use
Build a QuickChart that segments mentions by Influence Score.
Apply filters to refine the data, such as:
Time period
Specific sources
Language
Country
📊 View in Reports
Mention Reports show Influence Score as part of your higher-level reporting. The behavior varies by report type:
Listening / Comparative Reports
Automatically include an Influence graph with scores displayed.
Company Plan – Mentions List
Shows the Influence Score in list format.
Company Plan – Custom Report
You can choose to add an Influence graph to the report.
Reports provide a macro overview of the data from your Alerts and Feed. You can:
Compare Influence Score to other metrics in the same report.
View reports with colleagues directly in Mention (depending on your subscription).
Schedule reports to be sent via email.
📥 View in your Data Exports
You can export content from:
The Mention Feed
Influencer Dashboard
Reports
When you export content that contains Influence Score, the Influence Score is included in the export. This lets you extract data from Mention and share it with your team or clients, or process it further in your own tools.
How Does Mention Calculate the Influence Score?
Mention calculates the Influence Score differently depending on the source. The score remains a 0–100 range, but the underlying inputs change by channel.
Below is a breakdown of Mention’s algorithms per source, along with key limitations.
Twitter Influence Score
Function
Mention provides the Influence Score for Twitter accounts that appear in your dashboard.
The Twitter Influence Score is calculated using:
Number of followers
Number of following
Number of posts in the Twitter account
Notes & Limitations
The score reflects the overall influence of the account, not a single tweet in isolation.
Changes in followers/following or posting behavior over time can affect the score.
Facebook Influence Score
Mention provides an Influence Score for Facebook public business pages only.
The Influence Score corresponds to the number of page likes on the Facebook page.
Notes & Limitations
Mention only fetches data from public business pages.
It does not calculate Influence Score for:
Personal profiles
Non-public or restricted pages
Web/News/Blogs/Forums Influence Score
For online web monitoring, Mention provides an Influence Score for entire websites, not for individual articles.
To calculate Influence Score for Web/News/Blogs/Forums, Mention:
Gathers data about the popularity of the website.
Uses information about backlinks that point to the website.
Notes & Limitations
The score is tied to the domain or site, so two articles from the same site will share the same Influence Score.
Specific article-level popularity is not separately scored.
Sources Without the Influence Score
Some sources do not have an Influence Score. For these, Mention will still collect mentions, but they will not have a 0–100 Influence value.
At this time, Mention does not provide Influence Score for:
Instagram
Videos
Notes & Limitations
For these sources, you can still:
Monitor mentions
Use other filters and KPIs
But you cannot use them in:
Influence-based filters or segmentations
Influence graphs that require the Influence Score metric
If you have any further questions about the Influence Score or its behavior on your plan, please feel free to reach out to Mention Support.