Mention has the ability to monitor the LinkedIn platform in a few unique ways:
Keyword Monitoring: monitor any public post on LinkedIn
Monitored Pages: fetch all new posts from LinkedIn Business profiles
In this article, we will go over each method of monitoring available in your account.
LinkedIn Source - Keyword Monitoring
Mention enables you to effortlessly track conversations and content on LinkedIn that align with your interests. Here's a guide on how to make the most of Mention's capabilities for monitoring LinkedIn keywords.
Insights from LinkedIn monitoring with Mention
Mention efficiently gathers content from the LinkedIn platform matching your specified keywords. When you set up an alert with LinkedIn as a source and define your search query, Mention will retrieve new LinkedIn mentions that align with your criteria. This includes public posts from LinkedIn members, companies, and groups.
When utilizing Mention's LinkedIn source, you gain access to several useful features:
A direct preview of the LinkedIn post directly in the Feed, including details like the number of reactions and comments. You can also access the post directly on LinkedIn for further interaction.
A global reach of the post, below the preview, calculated by Mention’s algorithm, providing insight into its potential audience.
The option to curate the mention in your inbox or share the post externally by copying the link, sending via email, or posting on social media.
KPI Tracking in your reports: Monitor key performance indicators (KPIs) such as Reach, Volume, Sentiment, and Language for your LinkedIn mentions.
Fetching Relevant Posts on LinkedIn
You have the option of adding LinkedIn as a source to your alert during alert creation or alert editing.
If you are creating an alert for the first time, please write your search query first and then select LinkedIn among the available sources in the “Sources and blocked sites” step.
LinkedIn keyword monitoring integrates with all Mention alert types – basic, standard or advanced. So you can easily use it no matter which one you’re the most comfortable with.
⚙️ In the standard and advanced alert: Wildcard, NEAR, source_country and proximity operators cannot be used with LinkedIn keyword sources.
❗ Queries exceeding 120 keywords or those deemed too complex need to be split into multiple alerts for optimal performance.
You can monitor LinkedIn posts in multiple languages, with various types of attachments such as carousels, videos, job offers, newsletters, and more.
Mention also detects keywords within hashtags or hypertext links for comprehensive monitoring.
Please note that Historical data for LinkedIn mentions is not available. Mention will begin fetching new data once your alert is created.
LinkedIn Monitored Pages
Mention has the ability to monitor LinkedIn in the following ways using Monitored Pages. Monitored Pages will fetch all new posts from specific LinkedIn Company Page URLs that are added into your alert.
What is Fetched?
When LinkedIn posts are fetched, Mention will provide:
A preview of the post directly in the Feed with the ability to open the post on LinkedIn's native platform.
The option to curate the mention in your inbox or share the post externally by copying the link, sending via email, or posting on social media.
The following KPI's for your Analytic Reports: Volume, Sentiment, Language, Days of Activity, Topics, and Time of Activity.
Setup LinkedIn Business Pages Monitoring
You can begin monitoring LinkedIn at any time! You have the option of adding URLs to your alert during alert creation or alert editing. We will go over both options below:
If you are creating an alert for the first time, please write your search query first and then go to the Monitored Pages tab. From there, you can paste the URL of the LinkedIn pages you want to monitor:
If you are editing an alert, please hover over the alert and click on the gear icon that appears. From there, your alert editing page will appear, and you can head over to the Monitored Pages tab:
💡 When you add a LinkedIn URL to your Monitored Pages page, a new quota bar will appear to show you how many LinkedIn pages you can still add to your alerts!
At this time, there are some limitations to be aware of for LinkedIn Monitoring:
Mention does not fetch comments from LinkedIn posts.
Mention does not monitor LinkedIn Groups.
You cannot fetch Historical Data with LinkedIn.
Thank you! If you have any questions regarding LinkedIn monitoring, please do not hesitate to contact [email protected].