The reach measures the amount of users that could have seen your post. 

  • Twitter: number of followers of the user posting the tweet
  • Facebook: number of fans of the page posting the post
  • Instagram: number of followers of the account posting the post.

Types of reach: 

  • direct_reach: The direct reach on Twitter and Instagram is calculated according to the number of followers of the account
  • cumulative_reach: The cumulative reach on Twitter and Instagram is calculated based on the number of followers plus the number of followers of the person (s) who shared the publication
  • domain_reach: Is calculated based on the number of visitors to the site the month the publication was published
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