Mention's Reach metric provides its users with data regarding potential viewership of a mention. Within the platform, you can review your mentions and verify how many people may have seen it online.
Mention will provide Reach for these sources:
Facebook public business pages
*TikTok, Pinterest, and YouTube are only available on the Company Plan.
Mention utilizes different algorithms depending on its Sources. Before we go over how reach is calculated, it is important to understand the different types of reach that Mention offers in the platform.
Types of Reach:
There are three types of reach that Mention provides. Here is a breakdown of Reach in Mention:
Direct Reach: this is the viewership of direct posts and it applies to Twitter and Facebook. Direct reach refers to the viewership of specific posts instead of the website as a whole.
Domain Reach: this is viewership of the entire website and it applies to online web sources such as news, blogs, etc.
Cumulative Reach: this type of reach is direct reach + domain reach added together.
Now that you understand the different types of reach, let's go over the algorithms:
Mention calculates reach on a tweet level which is known as Direct Reach. The Reach for Twitter is calculated using this information:
Twitter Reach = the number of followers that the Twitter account who posted the tweet has + the total number of followers from the accounts that retweet the post
With regards to Facebook data, Mention only fetches Reach for Facebook public business pages. Mention calculates reach on a Facebook public page level which is Direct Reach. Here is how Facebook Reach is calculated:
Facebook Reach = the number of likes that the Facebook page has
Mention calculates reach on a channel level which we consider Direct Reach. The Reach for YouTube is calculated in this way:
YouTube Reach: the number of subscribers on the YouTube channel
Mention calculates reach on the follower level which is also known as Direct Reach. The Reach for Pinterest is calculated in this way:
Pinterest Reach: the number of followers on the Pinterest account
Mention calculates reach on the follower level which is also known as Direct Reach. The Reach for TikTok is calculated in this way:
TikTok Reach: the number of followers on the TikTok account
With regards to online web monitoring, Mention will provide the reach for the entire website which is known as Domain Reach. Online web Reach is based on web visitation data. Here is how of Reach is calculated:
Web Reach = number of unique visitors that visit the website in the past 90 days
❗️Please be advised that some websites may not have a reach number because the data may not be available for that site.
Thank you and please do not hesitate to reach out with any further questions!
👉 If you would like to learn more about Reach, please head over to this article about Mention Reach and where to find it!