The Reach measures the estimated amount of users that could have seen the publication. Mention provides the maximum potential Reach.
We calculate the Reach for these sources:
★ Web/News/Blogs/Forums Reach
The reach for Web/News/Blogs/Forums is an estimation determined by the number of unique website visitors from the past 90 days. Reach numbers are provided by an external tool.
❗️Some websites may not have a reach number. This is due to the fact that the reach data may not be available for that site.
★ Twitter Reach
The Reach for Twitter mentions is calculated in the following way:
Twitter Reach (in a tweet level) = number of followers for the mention’s author + the sum of the number of followers' retweets.
★ Facebook public pages Reach
The Facebook public pages Reach is the number of likes that the page has.
❗️Mention does not provide this KPI for others Sources like Instagram, Videos, Facebook personal profiles or Radio/TV.
Follow the Reach to measure the impact in your mentions!