The Reach measures the estimated amount of users that could have seen the publication. Mention provides exactly the maximum potential Reach.
We calculate the Reach for these sources:
The Reach for Twitter mentions is calculated in the following way:
Twitter Reach (in a tweet level) = number of followers for the mention’s author + the sum of the number of followers' retweets.
The Web/News/Blogs/Forums Reach is an estimation of the number of Unique Visitors that reached this website in a 90 days period. This estimation is made by an external provider.
Facebook public pages Reach
The Facebook public pages Reach is the number of likes that the page has.
Mention is not providing this KPI for others Sources like Instagram, Videos, Facebook personal profiles or Radio/TV.
Follow the Reach to measure the impact in all the Twitter and Web mentions!