The Reach measures the estimated amount of users that could have seen the publication. Mention provides exactly the maximum potential Reach.
We calculate the Reach for these sources:
★ Twitter Reach
The Reach for Twitter mentions is calculated in the following way:
Twitter Reach (in a tweet level) = number of followers for the mention’s author + the sum of the number of followers' retweets.
★ Web/News/Blogs/Forums Reach
The Web/News/Blogs/Forums Reach is an estimation of the number of Unique Visitors that reached this website in a 90 days period. This estimation is made by an external provider.
★ Facebook public pages Reach
The Facebook public pages Reach is the number of likes that the page has.
❗️Mention is not providing this KPI for others Sources like Instagram, Videos, Facebook personal profiles or Radio/TV.
Follow the Reach to measure the impact in your mentions!