The reach measures the amount of users that could have seen your post.
- Twitter: number of followers of the user posting the tweet
- Facebook: number of fans of the page posting the post
- Instagram: number of followers of the account posting the post.
Types of reach:
- direct_reach: The direct reach on Twitter and Instagram is calculated according to the number of followers of the account
- cumulative_reach: The cumulative reach on Twitter and Instagram is calculated based on the number of followers plus the number of followers of the person (s) who shared the publication
- domain_reach: Is calculated based on the number of visitors to the site the month the publication was published