The Reach measures the estimated amount of users that could have seen the publication. Mention provides the maximum potential Reach.

We calculate the Reach for these sources: 

★ Web/News/Blogs/Forums Reach

The reach for Web/News/Blogs/Forums is an estimation determined by the number of unique website visitors from the past 90 days. Reach numbers are provided by an external tool.

❗️Some websites may not have a reach number. This is due to the fact that the reach data may not be available for that site.

★ Twitter Reach

The Reach for Twitter mentions is calculated in the following way:

Twitter Reach (in a tweet level) = number of followers for the mention’s author + the sum of the number of followers' retweets.

★ Facebook public pages Reach

The Facebook public pages Reach is the number of likes that the page has.

❗️Mention does not provide this KPI for others Sources like Instagram, Videos, Facebook personal profiles or Radio/TV.

Follow the Reach to measure the impact in your mentions!

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