Mention's Reach metric is intended to give you an idea of the potential views a mention will receive online. In this article, we will give you some insight about how we calculate reach for the web and social media in order to give you a better idea of the metric.

Here is the agenda for today:

📖 This article is going to primarily focus on the Reach algorithms. If you would like to review the features that offer Reach such as the Feed or Reports, we recommend checking out this article first: Reach Metric

Web Mentions - Domain Reach

For Web mentions, the Reach metric will display the potential audience size of the entire website. This is known as domain reach and it is intended to give you an idea of how popular a website is. Mention has the ability to calculate reach for the top 10 million websites on the web. Here is how we do it:

🧠 Domain Reach:

Mention combines external data fetched from the top 10 million websites online and uses an internal model + internal data to calculate the potential number of visitors for these sites.

💡 Web mentions refers to mentions from the following sources: News, Blogs, Forums, Reddit, and Web. All of these sources will display reach in your account.

⚙️ Some web mentions might not display reach due to their low traffic volume of visitors.

Social Media Mentions - Direct Reach

For social media mentions, the Reach metric will display the potential number of views for the specific post. This is known as direct reach and it is intended to give you an idea of how many accounts will view the direct post on the social media platform.

Mention calculates the reach for each social media platform in a distinct way. See below for the breakdown of each source:

Twitter:

Mention can calculate the reach of tweets from public Twitter accounts when they are brought into your Mention account. Here is how we do it:

🧠 Twitter Reach is calculated by using the following data sets:

The number of followers that the Twitter account who posted the tweet has + the number of followers from accounts that retweet the original post.

Example: Let's say a profile that has 1000 followers posts a tweet and it gets retweeted by a profile with 200 followers and another profile with 300 followers. The Twitter reach will be 1500 (1000 + 200 + 300) .

Facebook Reach

In your account, you can view the reach of mentions from Facebook public business pages. Here is how the reach is calculated:

🧠 Facebook Reach is calculated by using the number of likes that the Facebook page has.

Instagram Reach

The Instagram Reach number displayed under "direct reach" is equivalent to the number of Instagram followers the author has.

⚙️ Instagram reach is available only on mentions gathered from April 12th, 2024 to the present

Exceptions: Instagram reach is not calculated for posts fetched through Monitored pages

Occasionally, Mention will not fetch the author of the post. In these cases, we will not be able to calculate the reach for the post.

YouTube Reach:

Mention can calculate the reach of public YouTube channels. Here is how we do it:

🧠 YouTube Reach is calculated on the channel level. The number of subscribers that the channel has will indicate the Reach.

Pinterest Reach:

Mention can calculate the reach of public Pinterest pages. Here is how we do it:

🧠 Pinterest Reach is calculated on the follower level. The number of followers will indicate the reach of the Pinterest account.

TikTok Reach:

Mention can calculate the reach of public TikTok accounts. Here is how we do it:

🧠 TikTok Reach is calculated on the follower level. The number of followers on the TikTok account will indicate the reach.

Thank you! If you have any questions about reach, please do not hesitate to contact [email protected].

How does Mention Calculate Reach?