Skip to main content

How to Create a Basic Alert

Learn how to create and structure a Basic Alert for social listening

Camille Kasmi avatar
Written by Camille Kasmi
Updated over a week ago

This article explains how to create a Basic Alert in Mention. Basic Alerts let you monitor general topics across the web and social media using keyword searches and monitored pages.


Table of Contents


Configuration & Limitations of the Basic Alert

Basic Alerts monitor broad topics using up to 15 keywords and a selection of supported sources and monitored pages. They fetch only new content after the alert is created.

Keyword Monitoring

In your Mention Alerts, you will primarily use keyword monitoring to monitor conversations online. During Alert creation, you will be asked to add keywords or phrases to your search boxes. Mention will begin monitoring the web and social media and will fetch content that matches the search query you've built using your keywords.

You can monitor up to 15 total keywords on a basic alert:

  • 5 Primary Keywords

  • 5 Secondary Keywords

  • 5 Excluded Keywords

If you need more, consider using an Advanced Alert.

Basic Alerts do not monitor Historical Data. They only fetch new content from the moment the alert is created.

Monitored Pages

Monitored pages allow you to fetch new posts and reviews from specific social media accounts, regardless of your keyword settings. These include:

  • Social Pages: Facebook Business Page URLs, Instagram Business Account URLs, Twitter/X Account URLs

  • Review Websites: 50+ accepted URLs (view list inside your alert)

⚙️ The number of URLs you can monitor depends on your subscription. A quota bar displays your limit.

Monitored Pages do not fetch Historical Data.


Overview of Alert Creation — Guide & Best Practices

Below we've provided a walkthrough of how to create a Basic Alert.

1. Open the Alert Creation Page

In your Feed, click Add a New Alert, then choose Basic Alert.

2. Add Your Keyword Configurations

Your Basic Alert consists of three boxes:

  • Primary Keywords: every text or phrase in this box has to appear in the publication in order for Mention to fetch the post into your Feed. If a post does not utilize all of the keywords from this box, the post will be ignored.

  • Secondary Keywords: the second box is allows you to monitor multiple topics in your search query. Mention only needs to find one of the words or phrases from this box in order to fetch a publication.

  • Excluded Keywords: Mention will exclude any posts that use the keywords from the third box.

  • Keep primary keywords minimal for a broader search.

  • Add common misspellings in secondary keywords.

  • Include hashtags for Instagram monitoring.

  • Add URL sources under Monitored Pages for reliable coverage.

Be careful when adding too many primary keywords: it makes it so the search is very specific, and highly unlikely to retrieve any results. If your brand name is quite specific, you might be better off placing your keyword in the secondary keywords box, and leaving the primary keywords section empty.

Mention applies specific rules when processing keyword searches, which can significantly impact the results you receive. Keywords:

• are spelling and space-sensitive: the placement or absence of spaces in your keywords will change the outcome, so it’s important to match the exact spelling.
• are accent-sensitive: if a word includes accents, those must be included in your search term, otherwise some relevant results may be missed.
do not consider capitalization

3. Check the Mention Preview

Use the Mention Preview to get an estimate of the number of mentions you might consume over a 30 day period, with the current alert settings.

The preview pdates in real time when you adjust your query. Estimates are based on stored data in Mention’s database.

If the preview shows too high or low of an estimate, consider changing your keyword configuration. If you need help, reach out to [email protected].

4. Add Sources & Blocked Websites

Select the sources your alert will monitor. Add URLs to exclude inside Blocked Websites.

📖 For a list of sources Mention crawls, see [LINK MISSING TO SOURCES ARTICLE]

💡 Turning off unused sources and blocking irrelevant sites helps preserve quota.

5. Apply Country or Language Filters

Target countries or languages to refine your results by toggling on "I want to select specific countries," or "I want to select specific languages."

Alerts default to monitoring all countries. You may monitor up to 10 specific countries with a basic alert. If you need more, consider using an advanced alert.

📖 For more details on geolocation tracking, see [LINK MISSING TO GEOLOCATION ARTICLE]

💡 Unknown Countries Filter: Some sources don’t provide a country code. Use this filter to avoid missing mentions.

❗ Mention cannot bypass VPNs or fake location data.

6. Choose Your Monitored Pages

Here you can add specific URLs to monitor specific social media accounts for Twitter/X, Instagram, or Facebook, regardless of your keyword settings. You can also monitor specific review websites.

  • Social Pages: monitor all new posts from the added pages

  • Review Websites: monitor all reviews from the list of supported sites

Limitations:

  • Instagram Pages: you can only monitor video posts

  • Facebook Pages: you can optionally fetch comments

  • Twitter/X Pages: you can optionally fetch replies and retweets

⚙️ The number of URLs that you can add to your Basic Alert will be based on your Mention Subscription. Within your alert, you will have a quota bar to designate the number of pages available.

📖 More details: Monitored Pages in Alerts [LINK MISSING]

7. Name Your Alert

Give your alert a title. If left blank, Mention generates one based on the first primary keyword.


Search Query Examples – Best Practices & Tips

In this section, we are going to look at a few search query examples and share some best practices for your new alerts.

Example 1: Brand monitoring with several products

This user wants to monitor their brand Samsung, only when one of their products is also mentioned. Adding the brand name in the primary keywords box, and then the product names in the secondary keywords box is a great way to accomplish this:


This query monitors:

  • Samsung AND Tablet (excluding Fridge and TV)

  • Samsung AND Watch (excluding Fridge and TV)

💡 Brand Monitoring Tip
Place well-known brands in primary keywords; specify product terms in secondary keywords.

Example 2: Accounting for common misspellings

This user is primarily interested in monitoring the topic of FedEx EVs (electronic vehicles). To ensure that they fetch relevant data, they decided to include the common misspellings of FedEx in their query.


This query monitors:

  • FedEx AND EV

  • Fedx AND EV

  • FDX AND EV

The secondary keyword box is a great area to write alternative spellings or misspellings of the key topics you are monitoring. If you decide to create your alert with misspellings, please make sure to add some primary and excluded keywords to your alert so you do not fetch too much irrelevant data.


Thank you! If you have any questions, please contact [email protected]

Did this answer your question?