First, let's go over the keyword rules for the Advanced Alert. Keywords can contain letters, digits, underscores, and some special characters. For example, you can add a # to your keyword to monitor hashtags on social media!

Here are some examples of keywords you can use in an alert:

When it comes to keywords, please be aware of these rules:

In the Advanced Alert, you will need to use quotations to monitor phrases or text with special characters.

Here are some examples of search terms that need quotations:

In order to create an organized alert search to monitor multiple topics, you will need to use parentheses to separate your keywords and boolean operators. Parenthesis are a core function that will help your Advanced Alert understand how to monitor the web.

Here are some examples of how you can use parenthesis in your queries:

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Multiple Searches:

A parenthesis group can divide your search query into multiple searches as seen here:

This search will tell your alert to monitor this content separately:

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Enclose a Search & Apply Operators

You can enclose your searches into a parenthesis group and add operators that apply to your entire search group. Take this example with the language operator:

In this example, the search we built is now enclosed with a second set of parenthesis. Outside of that group, there is a language operator that will apply to the entire group. This configuration tells the alert that you want mentions for:

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Parenthesis Groups in Operators

You can use parenthesis within certain operators to monitor multiple types of data. Here is an example using the country operator:

Within the country operator, we've aded a parenthesis group so the alert monitors for mentions of NASA from the United States and France.

The AND, OR, AND NOT operators allow you to manipulate text and data in your search queries. You can use them to combine text or apply data operators to your alerts. Let's go over each operator one more time to give you a comprehensive understanding of their function:

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The AND operator will link keywords together. We recommend using this operator when you need to create a query for specific topics.

You can also use the AND operator to link your keyword search with non-autonomous boolean operators. For example, you can use this operator when you want to add country, language, or source operators to your query.

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The OR operator will keep your keywords separate. We recommend using this operator when you are monitoring multiple topics.

You can also use the OR operator to monitor multiple data sets within specific boolean operators. For example, the OR statement will allow you to monitor multiple languages or countries in a query.

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The AND NOT operator will exclude keywords or operators from your search completely. Please use this operator to omit content or data that you do not want to monitor.

This query is monitoring two topics. It will fetch mentions when:

This alert is conducting brand monitoring because it is monitoring Mention with supplemental keywords. On top of this, the alert is excluding the word mention which might be a common misspelling of the brand's name.

This alert is conducting product monitoring on an international level by using the source_country operator which will filter data by specific countries. This query will fetch mentions when:

For this alert, the focus is on Lay's new BLT sandwich flavor in the United States and Walker's Beef & Onion flavor in the United Kingdom. To make sure data is fetched, the alert includes variations of certain words such as Lays and Lay's to account for different spellings. We might expect mentions talking about the general perception and sentiment of these two flavors.

This alert is conducting competitive monitoring on different sources. On top of this, the alert is using parenthesis groups to apply a language filter to the entire search. This query will fetch mentions when:

For this alert, the focus is on Spotify Wrapped and Apple Music on specific sources and in Spanish. The alert is most likely being used to understand the general perception of these two brands and their yearly recaps.