Within your Content Calendar, Mention will provide you a view of your posts that are live on social media. Along with a view of your posts, Mention will provide your team with analytic insights for the performance of each individual post! This is a great way to gauge the performance of your content across social media and determine strategies for upcoming posts.

In this article, we will teach you how to review published posts on the Calendar and access your post analytics !


View Published Posts on the Calendar

The Calendar will provide inform you of published posts on the main calendar view as well as the post-preview. Please note that Mention will only display posts that were published by on the Mention Content Calendar.

Calendar:

On your Calendar, you will see posts highlighted in two colors:

  • Grey posts on the Calendar signify that the post is live on social media

  • White posts on the Calendar signify that your post is scheduled to go

Post-Preview

If you open the preview panel, Mention will also signify if your post is Published or Scheduled:


View Post Analytics

Within each published post, Mention will also provide the option to view Post Analytics at any time. To view analytics, please follow these steps:

  • Open the preview panel for a published post

  • Hover over the 'Post Analytics' menu

  • Click on the drop-down menu to view the analytics

Post analytics will begin to show on your posts within 1 - 1.5 hours after the post is published. Afterwards, your analytics will refresh every 24 hours with new metrics.

Within your Calendar, the following metrics will be shown when they become available:

Facebook:

  • Engagement: number of people who clicked anywhere on the post

  • Impressions: number of people who have seen the post

  • Clicks: number of people who clicked on the post

  • Likes: number of likes on the publication

  • Comments: number of comments on the post

  • Video views * : number of views on the video

*Video views will appear if the post has a video attached to it.

Instagram:

  • Engagement: a sum of interactions within the post such as likes and comments

  • Impressions: total number of times the post was seen

  • Reach: total number of views from unique users

  • Likes: total number of likes from users

  • Comment: total number of comments on the post

  • Video Views* : total number of times the video was viewed

*Video views will appear if the post has a video attached to it.

Twitter

  • Retweets: the number of retweets for the tweet

  • Likes: the number of times the tweet was liked

  • Replies: the number of times the tweet received a reply

  • Impressions: total number of times the tweet was viewed by users

  • Video Views* : total number of times the video was viewed

*Video views will appear if the post has a video attached to it.

LinkedIn

  • Engagement: number of organic clicks, likes, comments, and shares

  • Impressions: number of impressions on the post

  • Clicks: number of clicks for the post

  • Shares: number of times it was shared

  • Likes: number of likes on the posts

  • Comments: number of comments made on the post

  • Video Views* : total number of times the video was viewed

*Video views will appear if the post has a video attached to it.

💡 Mention Tip: If you recognize that a specific post is gaining a lot of attention online, you can use the 'View on...' button to open the social media post in a new tab and interact with your followers!


We hope these analytics will assist your team in reviewing the performance of your social content. If you have any questions, please do not hesitate to reach out to the Mention Support team!

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