Within your Content Calendar, Mention will provide you a view of your posts that are live on social media. Along with a view of your posts, Mention will provide your team with analytic insights for the performance of each individual post! This is a great way to gauge the performance of your content across social media and determine strategies for upcoming posts:
In this article, we will provide you with the steps to find Post Analytics and share the metrics that Mention will fetch for each post. Here is an overview of the article:
Access the Post Analytics on a Published Post
Metrics Displayed by Mention
View Published Posts on the Calendar
The Calendar will display all of your published and scheduled posts that were created using Publish. You can use the Calendar to review posts as well as edit or delete content.
⚙️ When you first connect a social account to Mention, your Content Calendar will retrieve up to 7 days of historical posts from your social media account. Afterwards, Mention will only display posts that are scheduled or published through the Content Calendar. If you post content through a social media platform, it will not appear on your Calendar.
To verify if your post is published , you can check the Calendar or Post Preview:
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Calendar:
On your Calendar, you will see posts highlighted in two colors:
Grey posts on the Calendar signify that the post has been published and is live on social media.
White posts on the Calendar signify that your post is scheduled to publish at a future date.
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Post-Preview:
If you open the preview panel, Mention will also display if your post is Published or Scheduled:
Access Post Analytics on Published Posts
Within each published post, Mention will also provide the option to view Post Analytics at any time. To view analytics, please follow these steps:
Open the preview panel for a published post
Hover over the 'Post Analytics' menu
Click on the drop-down menu to view the analytics
⚙️ Post analytics will begin to show on your posts within 1 - 1.5 hours after the post is published. Afterwards, your analytics will refresh every 24 hours with new metrics.
After a full day, Mention will compare the performance of your post from the previous day and the current day on Publish. This analytic variation will be displayed next to the metric and will display a positive trend in green or negative trend in red:
Metrics Displayed in Publish
Below, you will see a full overview of the metrics that will be displayed on Mention for your published posts:
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Facebook:
Engagement: number of people who clicked anywhere on the post
Impressions: number of people who have seen the post
Clicks: number of people who clicked on the post
Likes: number of likes on the publication
Comments: number of comments on the post
Video views * : number of views on the video
*Video views will appear if the post has a video attached to it.
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Instagram:
Engagement: a sum of interactions within the post such as likes and comments
Impressions: total number of times the post was seen
Reach: total number of views from unique users
Likes: total number of likes from users
Comment: total number of comments on the post
Video Views* : total number of times the video was viewed
*Video views will appear if the post has a video attached to it.
⚙️ Mention will fetch post analytics for your Instagram Posts, Reels, and Stories that are published through the Content Calendar.
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Twitter/X
Retweets: the number of retweets for the tweet
Likes: the number of times the tweet was liked
Replies: the number of times the tweet received a reply
Impressions: total number of times the tweet was viewed by users
Video Views* : total number of times the video was viewed
*Video views will appear if the post has a video attached to it.
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Engagement: number of organic clicks, likes, comments, and shares
Impressions: number of impressions on the post
Clicks: number of clicks for the post
Shares: number of times it was shared
Likes: number of likes on the posts
Comments: number of comments made on the post
Video Views* : total number of times the video was viewed
*Video views will appear if the post has a video attached to it.
💡 Mention Tip: If you recognize that a specific post is gaining a lot of attention online, you can use the 'View on...' button to open the social media post in a new tab and interact with your followers!
We hope these analytics will assist your team in reviewing the performance of your social content. If you have any questions, please do not hesitate to reach out to the Mention Support team!