To create a successful Basic Alert, the keywords that you want to monitor should be well thought out and written in the correct way.
Depending on your needs, you can use different keyword rules: the optional keywords, the required keywords, and excluded keywords. The Basic Alert Settings let you include up to 5 keywords for each type.
★ Optional keywords
If any of those keywords appear in a publication, it will appear in your results. Meaning, the Optional keywords work as an OR.
If you add "puppy" and "kitten" as Optional keywords, it means that all the mentions that you will get will include the words "puppy" OR "kitten".
Be careful with the very generic keywords such as "nice", "little"... It is better to not put them in the optional field cause it will get all the posts that include one of those ones.
★ Required keywords
If all of those keywords appear in a publication, it will appear in your results. Meaning, the Required keywords work as an AND.
If you add "puppy" and "kitten" as Required keywords, it means that all the mentions that you will get will include the both words "puppy" AND "kitten".
★ Excluded keywords
If any of those keywords appear in the mention, it will not appear in your results. Meaning, the Excluded keywords work as a NOT.
If you add "puppy" as a Required keyword, and "kitten" as an Excluded keyword, it means that all the mentions that you will get will include "puppy" but NOT "kitten".
❗️Be careful and don’t exclude words that are too generic or you might miss relevant mentions!
Let's take an example:
With the structure above, Mention will find every content that includes the word "marketing" and that also includes either "startup" or "start-up" or "start up". However, the mentions that also include "finance" will be ignored:
Marketing with Startup and not finance
Marketing with Start-Up and not finance
Marketing with Start Up and not finance
For either Optional, Required or Excluded Keywords, you have to take into account the following writing rules:
★ A keyword can be one or several words ("coca cola" or “cola”).
★ The system is not case sensitive but it is space and accent sensitive:
Case-sensitive: "coca cola" and "Coca Cola" will give you the same results
Space-sensitive: “coca cola” and “CocaCola” will not give you the same results
Accent-sensitive: “cóca còla” and “coca cola” will not give you the same results
★ In the case of monitoring a brand or product, we recommend adding the different way people talk about it. Including the common ways of misspelling and variations will maximize the chances to get all mentions about your brand.
For the application 1 password, I would add as "Optional keywords":
By doing so, Mention will look for any of these variations
★ When you want to add hashtags to your Alert, please take into account that Mention consider them the same as words, so "#marketing" will bring the same results as "marketing". Therefore, you don't need to include the "#" in the keywords of your Basic Alert.
👉 Don't miss out our Best Practices while creating an Alert!