Mention Reports are a great way to explore analytics on the data gathered from your Feed or social media accounts. This article will go over the different types of reports offered, as well as how the Report Highlights and Hashtag + Topic Cloud features function.

Mention offers 11 distinct report types in the platform, broken down into two categories:

Reports on data gathered from your alerts
Reports on data from specified social media accounts (X, LinkedIN, IG, FB)

We offer the following report types:

Reports on Data Gathered From Your Alerts

Listening Report - overview of data from one alert in your Feed
Comparative Report - overview of data from multiple alerts in your Feed
Mention List - review your mentions in a list format similar to the Feed
Market Trends - discover industry trends for one alert from your Feed
Custom Report- build your own report using the metrics that you want to see

Social Media Analytic Reports from Specified Social Accounts

Social Analytic Reports - review the performance of your own Twitter/X account, Facebook Page, Instagram Business Account, or LinkedIn Page
Competitive Analytic Reports -review the performance of multiple Twitter/X accounts, Facebook Pages, or Instagram Business Accounts

Please note that the following reports are only available on the Company Plan:

Mention List
Market Trends
Custom Report
White-labeling
Competitive Twitter/X Analysis
Competitive Facebook Page Analysis
Competitive Instagram Business Account Analysis

Reports on Data Gathered From Your Alerts

Data Reports will display metrics and insights using analytic information from your Mention Alerts. When a new mention is fetched into your account, Mention will extrapolate data from the alert such as the sentiment, language, reach, influence, and more.

Mention offers 4 templates for reports that you can use to visualize your alert data:

Listening Report:

The Listening Report will provide you with a full overview of one alert from you Feed. The Report will offer one or two visualizations for each metric in Mention.

With the Listening Report, you can:

Analyze the trends and conversations of a specific topic you are monitoring.
Review the brand perception of your company, a product, or service.
View the performance of an online campaign and build new strategies for future campaigns.

Edit your reports at any time by:
- Moving the graphs around the report.
- Adding, duplicating, or deleting graphs.
- Filtering the graphs by language, country, sources, and more.
- White-labeling the reports with your brand's logo and colors.
Export your report at any time via PDF or PPTX format.
Schedule the report to send out via email.
Share the report to team members in your Mention Account.
Use a public link to view the report in a web browser without logging into Mention.

Comparative Report:

The Comparative Report will provide you with an overview of multiple alerts using cross-analytic graphs. Within each report, you will have dedicated graphs for each alert as well as graphs that will display multiple data points together.

With the Comparative Report, you can:

Compare the perception of your brand against competitors in your industry.
If you have multiple alerts dedicated to your company from different countries, you can create a comparative dashboard to view the sentiment of your business from different areas.
Analyze trends around multiple topics such as different products or services that your brand offers.

Edit your reports at any time by:
- Moving the graphs around the report.
- Adding, duplicating, or deleting graphs.
- Filtering the graphs by language, country, sources, and more.
- White-labeling the reports with your brand's logo and colors.
Export your report at any time via PDF or PPTX format.
Schedule the report to send out via email.
Share the report to team members in your Mention Account.
Use a public link to view the report in a web browser without logging into Mention.

Mention List:

The Mention List will display a raw list of posts and articles. This report can display the mentions from one or multiple alerts.

The Mention List will allow you to stay on top of your mentions without even connecting to the platform thanks to data exports and report scheduling.

With the Mention List, you can:

Build a list of press-hits from campaigns to share with your clients or stakeholders.
Review the mentions that were received during a crisis or major event for your brand within the Mention platform or externally via email scheduling.
Export the mentions that appear throughout your Feed with ease.

Features Available for the Company Plan:

Review one or multiple alerts within the report.
Edit the reports at any time by:
- Organizing the order of alerts in the report.
- Filtering the graphs by language, country, sources, and more.
- White-labeling the reports with your brand's logo and colors.
Export your report at any time via PDF, Excel, or CSV format.
Schedule the report to send out via email.
Share the report to team members in your Mention Account.
Use a public link to view the report in a web browser without logging into Mention.

💡 Mention Tip: You have the ability to both view the Mention List as a metric in QuickChart and add the Mention List module to your other Reports. To learn more, check out this article.

How to View a List of Mentions

Market Trends Report:

The Market Trends report will provide you with an in-depth analysis over the trends that are appearing in your alerts. You can create an analyze specific industry metrics for one alert at a time:

You can utilize the report to discover new shifts in the market and adjust your communication strategy.

With the Market Trends Report, you can:

Analyze the volume of conversations and general sentiment of your industry.
Discover positive and negative trending topics and hashtags
Review impactful posts from influential sources.

Features available on the Company Plan

Review one alert with the report.
Edit the reports at any time by:
- Organizing the order of alerts in the report.
- Filtering the graphs by language, country, sources, and more.
- White-labeling the reports with your brand's logo and colors.
Export your report at any time via PDF or PPTX format.
Schedule the report to send out via email.
Share the report to team members in your Mention Account.
Use a public link to view the report in a web browser without logging into Mention.

Custom Report:

With this report, you have the option of building your data dashboard completely from scratch using the graphs and metrics that you want to see. Here are the configurations that you can set with this report:

The size of your graphs.
The placement of your graphs around the report.
The alert(s) that you want to review.
The metrics you want to see along with the visualizations.
You also have the option of adjusting filters within each module.

Whether you want to analyze your brand, a campaign, or anything else, you can utilize the Custom Report to create a dashboard that fits the needs of you and your team.

Features Available in the Company Plan:

Review one or multiple alerts within the report.
Edit the reports at any time by:
- Moving the graphs around the report.
- Adding, duplicating, or deleting graphs.
- Filtering the graphs by language, country, sources, and more.
- White-labeling the reports with your brand's logo and colors.
Export your report at any time via PDF or PPTX formats.
Schedule the report to send out via email.
Share the report to team members in your Mention Account.
Use a public link to view the report in a web browser without logging into Mention

📖 Once you are ready to create your first report, please check out these articles:

For more information and tips on utilizing Reports from your Alerts, head over to the Reports Collection within the Mention Help Center.

Social Media Analytic Reports from Specified Social Accounts

Social Analytic Reports will display metrics that are fetched directly from the social media platforms that you want to review.

You have the ability of reviewing your owned social media accounts or you can create comparative analytic reports to monitor the performance of multiple accounts.

⚙️ The data in these analytic reports does not come from your alerts. Mention will fetch the metadata directly from the platforms that you want to review.

Mention currently supports analytic dashboards for:

Twitter/X Accounts
Facebook Business Pages
Instagram Business Account
LinkedIn Company Pages

Below, you will find information regarding Social Analytic reports for your accounts and Comparative Analytic reports:

Social Analytic Reports:

The Social Analytic Reports are view-only dashboards that will provide you with performance metrics regarding your own social media accounts that are connected to Mention. You can use these reports to analyze the engagement of your posts and demographics of your audience:

Social Analytic Reports are available for Twitter/X Accounts, Facebook Business Pages, Instagram Business Accounts, and LinkedIn Company Pages that are connected to your Mention platform. Each report offers unique metrics that are specific to the social media platform that you are analyzing.

⚙️ When creating a Social Analytic Report, please be aware of some unique differences for each platform:

Twitter/X: Mention will be able to fetch data after you connect the social account.
Facebook and Instagram: due to restrictions from these platforms, there are some limitations with your metrics:
- Mention will restrict certain KPIs to only show data from the 'last 30 days'.
- Your connected account needs to have a minimum of 100 followers to view some demographics metrics such as the location, gender, and language of your followers.
LinkedIn: When you create a LinkedIn report, Mention will fetch data from up to 12 months in the past.

❗Disclaimers:

Twitter/X Analytic reports will not display metrics regarding the demographics of your audience such as age, location, and language.

Features Available:

Each social report has view-only graphs with dedicated metrics for each social media platform.
Change the name and description of your Report at any time.
Export your report at any time via PDF format.
Schedule the report to send out via email.
Share the report to team members in your Mention Account.
Use a public link to view the report in a web browser without logging into Mention.

💡 Mention Tip: Before creating an Analytic Report, you will need to connect your social accounts to the Mention Platform. To learn more, please review this article:

Connect a Social Account to Mention

Comparative Analytic Reports

The Comparative Analytic Reports are view-only dashboards that will allow you to monitor the performance of multiple social media accounts. You can use these reports to monitor your competitors or brands that interest you!

Comparative Analytic Reports are available for Twitter/X accounts, Facebook Pages, and Instagram Business Accounts. On top of this, you do not need to connect any accounts to create these reports!

Features Available:

Each report has view-only graphs with dedicated metrics for each social media platform.
Change the name and description of your Report at any time.
Export your report at any time via PDF format.
Schedule the report to send out via email.
Share the report to team members in your Mention Account.
Use a public link to view the report in a web browser without logging into Mention.

📖 Once you are ready to create your first reports, please check out these articles:

For more information and tips on utilizing Social Analytic Reports, head over to the Analytics Folder within the Mention Help Center.

What Are Report Highlights?

We're excited to introduce Highlights, an AI-driven feature designed to help you quickly grasp the essential insights from your reports. With Highlights, you can save time and enhance your understanding of your data without needing to dig through every detail.

Why Use Highlights?

Stay Informed: Quickly understand the main trends and changes in your data.
Save Time: No need to sift through lengthy reports; get the key points in seconds.
Focus on What Matters: Concentrate on the most impactful data points without distractions.

How to Get Started

Open Report: Navigate to a report in your Mention dashboard.
Check Alerts: For each alert and time period, Highlights checks for key insights.
View Highlights: See a summary section recapping the top insights from the report.

Key Features

AI Detection: Highlights uses AI to detect anomalies and significant changes in your data, showing you the most important trends.
Detailed Information: See the top 2 unexpected trend variations in any report with a volume module. Click to view detailed info, such as the top 3 mentions during the period, the primary source, and the net sentiment score.
Export and Share: Export your report in PDF format and share Highlights with your team effortlessly.

Word Clouds & Hashtag Clouds Explained

Word Clouds and Hashtag Clouds will provide you with an overview of top words or hashtags keywords that are consistently appearing with the text that you are monitoring in your alerts.

We use an AI enhanced model that accurately identifies and marks significant words or phrases that encapsulate the main topics within a text. This includes:

Entities: Names of people, organizations, places, events, and products.
Concepts: Important terms describing significant ideas or technologies.
Actions and Events: Key actions or significant events within the text.
Adjectives and Attributes: Distinctive qualities or attributes relevant to the entities or concepts.

We recommend using these graphs to:

Analyze common trends and conversations around the topics you are monitoring.
Review the general sentiment of your alert and highlight any positive or negative phrases that stand out to your team.
Discover potential hashtags that you could use for future content or social posts.

Mention offers two cloud visualizations for your analytic dashboards that you can access in QuickChart and Reports. In this article, we will teach you how to access these graphs and filter the data that you would like to see.

Word Clouds

The Word Cloud visualization will display a collection of words that are commonly appearing in your alert. The size of a word on the graph will indicate the frequency of the word's appearance in your mentions:

Below, you will find extra information about the word clouds for the Quickcharts and Reports:

Create a Word Cloud Graph in QuickChart

To create a quick word cloud graph, please follow these steps:

Open QuickChart and choose your alert.
Please choose the Topics segmentation.
From there, choose the Cloud Words visualization and your graph will appear.

⚙️ When you click on a word from the graph, a side-panel will open with a list of mentions that mention the words and your keywords from your alert.

💡 Mention Tip - Hide Keywords

If you click on the Options menu on the right-hand side, you will see the option to Hide Keywords that you do not want to see in your graph. Once you add keywords to this menu, your graph will update in real-time:

Access the Cloud Graph on Reports

By default, the Listening, Comparative, and Market Trends reports will automatically display a Word Cloud in your account. To view these graphs, open your report and scroll to the module titled Topics:

⚙️ If you are accessing the Custom Report, you will need to create your Word Cloud manually. More information is available in the next section.

💡 Company Plan - Market Trends

Mention will automatically display a positive word cloud graph and negative word cloud graph on the Market Trends report:

❗The Word Cloud is not available on the following reports:

Mentions List
Facebook, Twitter/X, Instagram, and LinkedIn Social Account Reports

Add a Word Cloud to a Report (Company Plan)

If you would like to create a Word Cloud on your Listening, Comparative, or Custom Report, you can follow these steps:

Open the Report and click on Edit Mode.
Click on the Add Module button that appears at the bottom of your report.
From there, choose the alert that you want to review.
Next, select the Topics segmentation and the Word Cloud option.
(Optional) Feel free to modify your graph with extra filters.
Save your report!

⚙️ Technical Clarifications:

You can only choose one alert for the word cloud graph at this time.
The Word Cloud graph will automatically be created using the time period of your report.

Edit a Word Cloud (Company Plan)

In your report, you can edit a Word Cloud graph at any time. You have the option of changing the size of the module, hiding keywords, or applying extra filters to review specific data points.

To edit a graph, follow these steps:

Open the graph and click on Edit Mode.
Hover over the cloud graph and click on the Edit button.
From there, you will have access to two tabs:
1. General: modify the design of your alert and hide keywords.
2. Filters: apply data filters to your visualization such as time periods, sources, and sentiment.
Once your configurations are set, you can save your report!

In the next section, we will go over the Hashtag Clouds graph!

Hashtag Clouds

The Hashtag Cloud visualization will display a collection of hashtags that are commonly appearing in your alert. The size of the hashtag on the graph will indicate the frequency of the hashtag's appearance in your mentions:

Below, you will find extra information about the word clouds for QuickChart and Reports:

Create a Hashtag Cloud in QuickChart

If you would like to create a Hashtag Cloud, please follow these steps:

Open QuickChart and choose your alert .
Please choose the Hashtag segmentation.
From there, choose the Cloud Words visualization and your graph will appear.

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💡 Mention Tip - Add a Hashtag Cloud to a Report (Company Plan)

If you would like to add a hashtag cloud to your report, you can use the Save button at the top-right of your Insights Center. This button will allow you to add the Hashtag Cloud to an existing report or create a new report:

View a Hashtag Cloud in Reports

By default, the Listening, Comparative, and Market Trends will automatically display a Hashtag Cloud in your account. To view these graphs, open your report and scroll to the module titled Hashtags:

⚙️ You can only choose one alert for the word cloud graph at this time.

Edit a Hashtag Cloud in a Report (Company Plan)

In your report, you can edit a Hashtag Cloud graph at any time. You have the option of changing the size of the module, hiding keywords, or applying extra filters to review specific data points.