Now that you have started collecting data from your Alert, it is time to get the bigger picture through Reports Dashboards! Mention Reports are a great way to view a macro recap of the content from your feed or social media platforms.

Mention offers a total of 11 distinct reports in the platform that we will go over today! Here is the agenda for today:

Access the Reports Feature
Reports from Mention Alerts
- Listening Report - overview of data from one alert in your Feed
- Comparative Report - overview of data from multiple alerts in your Feed
- Mention List - review your mentions in a list format similar to the Feed
- Market Trends - discover industry trends for one alert from your Feed
- Custom Report- build your own report using the metrics that you want to see
Social Media Analytics in Mention
- Social Analytic Reports - review the performance of your own Twitter/X account, Facebook Page, Instagram Business Account, or LinkedIn Page
- Competitive Analytic Reports -review the performance of multiple Twitter/X accounts, Facebook Pages, or Instagram Business Accounts

❗ Please note that the following reports are only available on the Company Plan:

Mention List
Market Trends
Custom Report
White-labeling
Competitive Twitter/X Analysis
Competitive Facebook Page Analysis
Competitive Instagram Business Account Analysis

Access the Reports Page and Create a Report

On your Mention navigation bar, you will see the Report button under Analytics. Please click on this button to open the Analytics page which will show you the Insights Center and Reports tab:

Once opened, you will be instantly brought to the Insights Center first. You have two options here:

If you want to create a new report, click on the Create a Report button at the top.
If you want to view the list of reports on your account, click on the All Reports button.

💡 Mention Tip - Create a Report from the Feed

You can open the Report Creation page directly from the Feed by hovering over any alert and clicking on the 3 dots next to the name of the alert. From there, you can choose the Create a Report button to open the creation page:

Reports from Mention Alerts

Data Reports will display metrics and insights using analytic information from your Mention Alerts. When a new mention is fetched into your account, Mention will extra data from the alert such as the sentiment, language, reach, influence, and more.

Mention offers 4 templates for reports that you can use to visualize your alert data:

Listening Report:

The Listening Report will provide you with a full overview of one alert from you Feed. The Report will offer one or two visualizations for each metric in Mention.

With the Listening Report, you can:

Analyze the trends and conversations of a specific topic you are monitoring.
Review the brand perception of your company, a product, or service.
View the performance of an online campaign and build new strategies for future campaigns.

Features Available in the Pro & ProPlus Plan:

Engage with graphs by clicking on modules to view the mentions.
Change the name and description of your Report at any time.
Filter the Report by language, country, sources, and more during alert creation.
Share the report to team members in your Mention Account.
Export your report at any time via PDF or PPTX.

Features Available in the Company Plan:

Edit your reports at any time by:
- Moving the graphs around the report.
- Adding, duplicating, or deleting graphs.
- Filtering the graphs by language, country, sources, and more.
- White-labeling the reports with your brand's logo and colors.
Export your report at any time via PDF or PPTX format.
Schedule the report to send out via email.
Share the report to team members in your Mention Account.
Use a public link to view the report in a web browser without logging into Mention.

Comparative Report:

The Comparative Report will provide you with an overview of multiple alerts using cross-analytic graphs. Within each report, you will have dedicated graphs for each alert as well as graphs that will display multiple data points together.

With the Comparative Report, you can:

Compare the perception of your brand against competitors in your industry.
If you have multiple alerts dedicated to your company from different countries, you can create a comparative dashboard to view the sentiment of your business from different areas.
Analyze trends around multiple topics such as different products or services that your brand offers.

Features Available in the Pro and Pro+ Plan:

Engage with graphs by clicking on modules to view the mentions.
Change the name and description of your Report at any time.
Filter the Report by language, country, sources, and more during alert creation.
Share the report to team members in your Mention Account.
Export your report at any time via PDF or PPTX.

Features Available in the Company Plan:

Edit your reports at any time by:
- Moving the graphs around the report.
- Adding, duplicating, or deleting graphs.
- Filtering the graphs by language, country, sources, and more.
- White-labeling the reports with your brand's logo and colors.
Export your report at any time via PDF or PPTX format.
Schedule the report to send out via email.
Share the report to team members in your Mention Account.
Use a public link to view the report in a web browser without logging into Mention.

Mention List:

The Mention List will re-create your Mention Feed within a report. This report will display the mentions from one or multiple alerts.

The Mention List will allow you to stay on top of your mentions without even connecting to the platform thanks to data exports and report scheduling.

With the Mention List, you can:

Build a list of press-hits from campaigns to share with your clients or stakeholders.
Review the mentions that were received during a crisis or major event for your brand within the Mention platform or externally via email scheduling.
Export the mentions that appear throughout your Feed with ease.

Features Available for the Company Plan:

Review one or multiple alerts within the report.
Edit the reports at any time by:
- Organizing the order of alerts in the report.
- Filtering the graphs by language, country, sources, and more.
- White-labeling the reports with your brand's logo and colors.
Export your report at any time via PDF, Excel, or CSV format.
Schedule the report to send out via email.
Share the report to team members in your Mention Account.
Use a public link to view the report in a web browser without logging into Mention.

💡 Mention Tip: You have the ability to view the Mention List as a metric in the Insights Center and you add the Mention List to your other Reports. To learn more, check this article out:

Integrate the Mention List to your Data Dashboards

Market Trends Report:

The Market Trends report will provide you with an in-depth analysis over the trends that are appearing in your alerts. You can create an analyze specific industry metrics for one alert at a time:

You can utilize the report to discover new shifts in the market and adjust your communication strategy.

With the Market Trends Report, you can:

Analyze the volume of conversations and general sentiment of your industry.
Discover positive and negative trending topics and hashtags
Review impactful posts from influential sources.

Features available on the Company Plan

Review one alert with the report.
Edit the reports at any time by:
- Organizing the order of alerts in the report.
- Filtering the graphs by language, country, sources, and more.
- White-labeling the reports with your brand's logo and colors.
Export your report at any time via PDF or PPTX format.
Schedule the report to send out via email.
Share the report to team members in your Mention Account.
Use a public link to view the report in a web browser without logging into Mention.

Custom Report:

The previous Data Reports that we have reviewed utilize a pre-made template to display your data. The Custom Report is the only report in your Analytics tab that is a completely blank template.

With this report, you have the option of building your data dashboard completely from scratch using the graphs and metrics that you want to see. Here are the configurations that you can set with this report:

The size of your graphs.
The placement of your graphs around the report.
The alert(s) that you want to review.
The metrics you want to see along with the visualizations.
You also have the option of adjusting filters within each module.

Whether you want to analyze your brand, a campaign, or anything else, you can utilize the Custom Report to create a dashboard that fits the needs of you and your team.

Features Available in the Company Plan:

Review one or multiple alerts within the report.
Edit the reports at any time by:
- Moving the graphs around the report.
- Adding, duplicating, or deleting graphs.
- Filtering the graphs by language, country, sources, and more.
- White-labeling the reports with your brand's logo and colors.
Export your report at any time via PDF or PPTX formats.
Schedule the report to send out via email.
Share the report to team members in your Mention Account.
Use a public link to view the report in a web browser without logging into Mention

📖 Once you are ready to create your first reports, please check out this article:

For more information and tips on utilizing Reports from your Alerts, head over to the Analytics Folder within the Mention Help Center.

Social Media Analytics:

Social Analytic Reports will display metrics that are fetched directly from the social media platforms that you want to review.

You have the ability of reviewing your owned social media accounts or you can create comparative analytic reports to monitor the performance of multiple accounts.

⚙️ The data in these analytic reports does not come from your alerts. Mention will fetch the metadata directly from the platforms that you want to review.

Mention currently supports analytic dashboards for:

Twitter/X Accounts
Facebook Business Pages
Instagram Business Account
LinkedIn Company Pages

Below, you will find information regarding Social Analytic reports for your accounts and Comparative Analytic reports:

Social Analytic Reports:

The Social Analytic Reports are view-only dashboards that will provide you with performance metrics regarding your own social media accounts that are connected to Mention. You can use these reports to analyze the engagement of your posts and demographics of your audience:

Social Analytic Reports are available for Twitter/X Accounts, Facebook Business Pages, Instagram Business Accounts, and LinkedIn Company Pages that are connected to your Mention platform. Each report offers unique metrics that are specific to the social media platform that you are analyzing.

⚙️ When creating a Social Analytic Report, please be aware of some unique differences for each platform:

Twitter/X: Mention will be able to fetch data after you connect the social account.
Facebook and Instagram: due to restrictions from these platforms, there are some limitations with your metrics:
- Mention will restrict certain KPIs to only show data from the 'last 30 days'.
- Your connected account needs to have a minimum of 100 followers to view some demographics metrics such as the location, gender, and language of your followers.
LinkedIn: When you create a LinkedIn report, Mention will fetch data from up to 12 months in the past.

❗Disclaimers:

Twitter/X Analytic reports will not display metrics regarding the demographics of your audience such as age, location, and language.

Features Available in the Pro and ProPlus plan:

Each social report has view-only graphs with dedicated metrics for each social media platform.
Change the name and description of your Report at any time.
Share the report to team members in your Mention Account.
Export your report at any time via PDF format.

Features Available in the Company Plan:

Each social report has view-only graphs with dedicated metrics for each social media platform.
Change the name and description of your Report at any time.
Export your report at any time via PDF format.
Schedule the report to send out via email.
Share the report to team members in your Mention Account.
Use a public link to view the report in a web browser without logging into Mention.

💡 Mention Tip: Before creating an Analytic Report, you will need to connect your social accounts to the Mention Platform. To learn more, please review this article:

Connect a Social Account to Mention

Comparative Analytic Reports

The Comparative Analytic Reports are view-only dashboards that will allow you to monitor the performance of multiple social media accounts. You can use these reports to monitor your competitors or brands that interest you!

Comparative Analytic Reports are available for Twitter/X accounts, Facebook Pages, and Instagram Business Accounts. On top of this, you do not need to connect any accounts to create these reports!

Features Available in the Company Plan:

Each report has view-only graphs with dedicated metrics for each social media platform.
Change the name and description of your Report at any time.
Export your report at any time via PDF format.
Schedule the report to send out via email.
Share the report to team members in your Mention Account.
Use a public link to view the report in a web browser without logging into Mention.

📖 Once you are ready to create your first reports, please check out these articles:

For more information and tips on utilizing Social Analytic Reports, head over to the Analytics Folder within the Mention Help Center.

Thank you! If you have any questions, do not hesitate to reach out to [email protected].