Mention's robust Analytic tools will provide you with an in-depth analysis of the topics you are monitoring on the web and social media. Within your different analytic dashboards, you will find specific metrics for the dedicated mentions that are appearing in your Feed. You can utilize these metrics to make key decisions around your social strategy.

In this article, we will provide you with the list of metrics that appear across your Homepage Dashboard, Insights Center, Influencer Table, and Reports.

The Volume metric will indicate the amount of mentions received in your alerts. You can use this metric to track the total number of mentions in an alert or review the volume of mentions that were fetched throughout a specific time period:

We recommend using the Volume metric to help you identify conversation spikes for your alerts and determine a business strategy using the insights from your graphs.

The Source metric will display the distribution of your mentions by the channels that your data came from such as a specific web site or social media platform.

We recommend using the Source metric to identify where your keywords are being mentioned the most. You can use these insights to determine the online outlets that you want to engage with for your social strategy.

The Language metric will display an overview of the languages that are fetched into your alert. When a new mention is brought into your Feed, Mention will automatically detect the language of the publication and will display a list of languages in your Analytics:

We recommend using the Language metric when you are conducting international monitoring to understand the demographics of online websites and social accounts that are posting about your keywords.

The Country metric will display the countries that your mentions are being fetched from. When a new mention is fetched to your Feed, a country location will automatically be detected:

We recommend using the Country and Language graphs to view the demographics of audience. You can use these metrics to determine who is posting about your keywords from across the world.

The Days of Activity and Time of Activity metrics will organize your mentions by specific dates and hourly time periods.

For the Days of Activity metric, you will see the volume of mentions divided by Monday through Sunday segmentations. Please use this metric to view which days showed a higher influx of mentions:

For the Time of Activity metric, your mentions will be categorized by date and time period. The visualizations will be organized in 6 hour increments for each day and will help you determine when authors are posting the most about your keywords:

The Sentiment metric will indicate if a mention is positive, negative, or neutral. Every mention that is fetched into your account will be analyzed and scored by Mention's algorithm.

We recommend using the Sentiment metric to identify promoters or detractors of the keywords that you are monitoring. You can use these graphs to proactively manage your brand communication.

Reach will provide you with the estimated amount of views for a publication or social post from your Feed. Mention will display Reach for the following sources:

We recommend using the Reach metric to identify valuable mentions from major publications or social accounts.

The Influence Score is Mention's internal scoring system that will rank your mentions from 0 to 100. Mention's of high importance and priority will be ranked higher on the scale.

The score will primarily identify the popularity and impact of a website or social account that appears in your Feed. The score is available for these sources:

The Topics metric will identify the most recurring words that appear in your alert:

The Topic metric offers multiple visualizations and it is where you can create Word Clouds of your alerts. We recommend using this metric to pinpoint the trajectory of conversations for specific alerts.

The Hashtags metric will provide you with the recurring hashtags that appear in your alert:

The Hashtag metric will be displayed as a Word Cloud in your Analytic tools. We recommend using this metric to identify top trending hashtags that you can use in your own social posts.

If you have created tags in your alerts, you can utilize the Tag metric to view the number of tag folders created as well as the number of mentions within each tag folder:

This metric will help you analyze all of your tags for an alert in one area instead of having to switch between each tag folder in your alert inbox.

The Mentions List will re-create your the list of mentions from your Feed within your Analytics dashboards:

Within the Insights Center, you can preview your mentions and filter the data to view specific conversations.

If you have any questions regarding any metrics available in Mention, please contact support@mention.com.