Mention KPIs

Learn about the metrics that Mention fetches

Rodrigo Araujo avatar
Written by Rodrigo Araujo
Updated over a week ago

Mention's robust Analytic tools will provide you with an in-depth analysis of the topics you are monitoring on the web and social media. Within your different analytic dashboards, you will find specific metrics for the dedicated mentions that are appearing in your Feed. You can utilize these metrics to make key decisions around your social strategy.

In this article, we will provide you with the list of metrics that appear across your Homepage Dashboard, Insights Center, Influencer Table, and Reports.

๐Ÿ“– This article will focus on metrics that are fetched from the mentions in your Feed. If you would like to learn about the metrics displayed in social media analytic reports, please check out this article: Create Social Analytic & Social Competitive Reports


Volume

The Volume metric will indicate the amount of mentions received in your alerts. You can use this metric to track the total number of mentions in an alert or review the volume of mentions that were fetched throughout a specific time period:

We recommend using the Volume metric to help you identify conversation spikes for your alerts and determine a business strategy using the insights from your graphs.

โš™๏ธ Volume Graph & Multiple Alerts:

You can use the Volume metric to review the quantity of mentions for multiple alerts. If you decide to create a Volume graph for multiple alerts, Mention will provide you with a comparison graph of your data.


Source

The Source metric will display the distribution of your mentions by the channels that your data came from such as a specific web site or social media platform.

We recommend using the Source metric to identify where your keywords are being mentioned the most. You can use these insights to determine the online outlets that you want to engage with for your social strategy.

โš™๏ธ Source Graph & Multiple Alerts:

You can use the Source metric to review the distribution of mentions for multiple alerts. If you decide to create a Source graph for multiple alerts, Mention will provide you with comparison charts for your data.

๐Ÿ“– To learn about the Sources that Mention monitors, please check out this article: Sources that Mention Keyword Crawls


Language

The Language metric will display an overview of the languages that are fetched into your alert. When a new mention is brought into your Feed, Mention will automatically detect the language of the publication and will display a list of languages in your Analytics:

We recommend using the Language metric when you are conducting international monitoring to understand the demographics of online websites and social accounts that are posting about your keywords.

โš™๏ธ Language Graph & Multiple Alerts:

You can use the Language metric to review the distribution of languages for multiple alerts. If you decide to create a Language graph for multiple alerts, Mention will provide you with comparison charts for your data.

๐Ÿ“– If you would like to learn more about Language Monitoring in your Alerts, please check out this article: Language Monitoring


Country

The Country metric will display the countries that your mentions are being fetched from. When a new mention is fetched to your Feed, a country location will automatically be detected:

We recommend using the Country and Language graphs to view the demographics of audience. You can use these metrics to determine who is posting about your keywords from across the world.

โš™๏ธ Country Graph & Multiple Alerts:

You can use the Country metric to review the distribution of mentions for multiple alerts. If you decide to create a Country graph for multiple alerts, Mention will provide you with comparison charts for your data.

โ— Mention uses strict parameters to determine the country origin of posts; however, there are times where mentions will be identified as unclassified. This is due to the fact that some websites have privacy restrictions in place to prevent Mention from determining a country.

Learn more here: Unclassified Mentions

๐Ÿ“– If you would like to learn more about Country Monitoring, check out this article: Country Monitoring in Alerts


Days of Activity
Time of Activity

The Days of Activity and Time of Activity metrics will organize your mentions by specific dates and hourly time periods.

For the Days of Activity metric, you will see the volume of mentions divided by Monday through Sunday segmentations. Please use this metric to view which days showed a higher influx of mentions:

For the Time of Activity metric, your mentions will be categorized by date and time period. The visualizations will be organized in 6 hour increments for each day and will help you determine when authors are posting the most about your keywords:

โš™๏ธ Activity Graphs & Multiple Alerts

If you decide to create one of the activity graphs multiple alerts, Mention will provide you with comparison charts for your data to display the volume of these alerts.


Sentiment

The Sentiment metric will indicate if a mention is positive, negative, or neutral. Every mention that is fetched into your account will be analyzed and scored by Mention's algorithm.

We recommend using the Sentiment metric to identify promoters or detractors of the keywords that you are monitoring. You can use these graphs to proactively manage your brand communication.

โš™๏ธ Sentiment Graph & Multiple Alerts:

You can use the Sentiment metric to review the sentiment analysis of multiple alerts. If you decide to create a Sentiment graph for multiple alerts, Mention will provide you with comparison charts for your data.

๐Ÿ“– To learn more about Sentiment and where it appears in your account, check out this article: Sentiment Analysis


Reach

Reach will provide you with the estimated amount of views for a publication or social post from your Feed. Mention will display Reach for the following sources:

  • Twitter/X

  • Facebook Public pages

  • Forums

  • Blogs

  • News

  • Web

  • TikTok* (Company Plan)

  • Pinterest* (Company Plan)

  • YouTube* (Company Plan)

We recommend using the Reach metric to identify valuable mentions from major publications or social accounts.

โš™๏ธ Reach Graph & Multiple Alerts:

You can use the Reach metric to compare the total reach of multiple alerts.

๐Ÿ“– To learn more about the Reach algorithm, please check out this article: Reach


Influence

The Influence Score is Mention's internal scoring system that will rank your mentions from 0 to 100. Mention's of high importance and priority will be ranked higher on the scale.

The score will primarily identify the popularity and impact of a website or social account that appears in your Feed. The score is available for these sources:

  • Twitter/X

  • Facebook Public Pages

  • Forums

  • Blogs

  • News

  • Web

โš™๏ธ Influence Graph & Multiple Alerts:

You can use the Influence metric to compare the influence scores of mentions for multiple alerts. If you decide to create a Influence graph for multiple alerts, Mention will provide you with comparison charts for your data.

๐Ÿ“– If you would like to learn more about the Influence Score algorithm, please check out this article: Influence Score


Topics

The Topics metric will identify the most recurring words that appear in your alert:

The Topic metric offers multiple visualizations and it is where you can create Word Clouds of your alerts. We recommend using this metric to pinpoint the trajectory of conversations for specific alerts.

โš™๏ธ The Topic metric will only provide metrics for one alert at a time.


Hashtags

The Hashtags metric will provide you with the recurring hashtags that appear in your alert:

The Hashtag metric will be displayed as a Word Cloud in your Analytic tools. We recommend using this metric to identify top trending hashtags that you can use in your own social posts.

โš™๏ธ The Hashtag metric will only provide metrics for one alert at a time.

๐Ÿ“– To learn more about the Hashtag Cloud, check out this article: Word Clouds & Hashtag Clouds


Tags

If you have created tags in your alerts, you can utilize the Tag metric to view the number of tag folders created as well as the number of mentions within each tag folder:

This metric will help you analyze all of your tags for an alert in one area instead of having to switch between each tag folder in your alert inbox.

โš™๏ธ The Tag metric will only provide data for one alert at a time.

โ—If you have not created a Tag in your alert, you will not see data in your Analytics for this metric.


Mentions List

The Mentions List will re-create your the list of mentions from your Feed within your Analytics dashboards:

Within the Insights Center, you can preview your mentions and filter the data to view specific conversations.

โš™๏ธ The Mention List can only be used with one alert at a time.

๐Ÿ“– If you are on the Mention Company plan, you can also integrate the Mention List into your Data Reports. This will allow you to see quantitative and qualitative data in one dashboard. To learn more, check out this article: Mention Lists in Data Reports


If you have any questions regarding any metrics available in Mention, please contact [email protected].

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