Mention's Social Analytics Reports offer an in-depth view of online performance for your accounts or your competitors. The data from these Reports come directly from the social media platforms you are reviewing.

In this article, you will learn how to create Social Analytic Reports and Social Comparative Reports. Here is the agenda:

Access the Report Creation Page
Create a Social Analytic Report - review the performance of your own brand
Create a Comparative Analytic Report - review the performance of multiple brands
Clarifications on Analytic Reports

❗Comparative Analytic Reports are only available on the Company Plan

⚙️ At this time, you can create Social Analytic Reports for the following accounts:

Twitter Accounts
Facebook Business Pages
Instagram Business Accounts
LinkedIn Company Pages

Access the Report Creation Page

On your Mention navigation bar, you will need to head over to the Analytics section and choose the Reports option. This will open the Insights Center and Reports tab.

From there, please click on the Create a Report button to view the list of reports available on your account:

⚙️ If you hover your cursor over a report, you will see a description of the report template along with a preview of the metrics that you will appear when you create these reports. This preview will give you a clearer idea of what to expect for each report template that is available on your subscription.

💡 Mention Tip - Create a Report from the Feed

You can open the Report Creation page directly from the Feed by hovering over any alert and clicking on the 3 dots next to the name of the alert. From there, you can choose the Create a Report button to open the creation page:

In the next few sections, you will learn about the benefits of each report and how to create them:

Create a Social Analytic Report

Social Analytic Reports will display a view-only dashboard of analytics for your own brands. Through these reports, you can analyze your social media performance and audience perception. On top of this, you can review these dashboards after a major media campaigns and identify future strategies.

📖 In order to create a Social Analytic Report, you need to connect your social media accounts to Mention before accessing the report creation page. To learn more, check out this article:

Connect a Social Account to Mention

If you would to create a Social Analytic Report, please follow these steps on the Report Creation Page:

Choose the platform that you want to review: Twitter, Facebook, or Instagram
Write a name for your report at the top
If you have multiple social accounts connected, you can choose the account you want to analyze from the drop-down menu that appears below the Report Name.
Please choose a time period for your report. By default, the report will be set to the previous 30 days.
Once you are ready, you can click on Create Report.

Once created, you will see metrics about each account such as the evolution of your followers, top performing posts, and engagement:

❗Clarification on Time Period Filter in Report

Mention Analytic Reports do not fetch historical data. Mention will attempt to fetch analytics for your reports after the report is created.

If your time period filter is set to 30 days, Mention is not searching for 30 days of social account analytics. You will need to wait for your data to populate.

⚙️ When creating a Social Analytic Report, please be aware of some unique differences for each platform:

Twitter: Mention will be able to fetch data after you connect the social account.
Instagram: due to restrictions from these platforms, there are some limitations with your metrics:
- Mention will restrict certain KPIs to only show data from the 'last 30 days'.
- Your connected account needs to have a minimum of 100 followers to view some demographics metrics such as the location, gender, and language of your followers.
- Instagram Reports only display organic likes in the report. Mention will not display likes from promoted/boosted posts.
Facebook: Due to an API change from Meta, we are not able to display demographics data at follower level. Demographics information (age & gender) is now computed at the Impressions level. This means that instead of accessing demographic data based on your followers, the data will now reflect the demographics of the users who view your content.

Overview of Twitter Account Analytic Reports:

With a Twitter Analytic Report, Mention will provide you with the following metrics:

The volume of tweets posted over a period of time.
The engagement of your tweets including the amount of likes, replies, retweets, and quote tweets.
The best time to post.
The breakdown of engagement by post time - messages, photos, videos, GIFs.
The evolution of your followers over time.
The top tweets of your account.

Overview of Facebook Page Analytic Reports:

With a Facebook Analytic Report, Mention will provide you with the following metrics:

The impressions of your community during the selected time period.
Engagement metrics regarding your posts.
Amount of likes you have received from your followers.
The evolution of post likes over time.
Demographic metrics like age and gender are available at the impressions level, but not for the top countries.
A list of top posts from the selected time period.

Overview of Instagram Business Account Analytic Reports:

With an Instagram Analytic Report, Mention will provide you with the following metrics:

The impressions of your community in the selected time period.
The engagement of your posts including likes and comments.
The evolution of followers over time.
An overview of posts per day including photos, videos and carousels.
Demographic metrics such as age, gender, and top countries.
A list of top post from the selected time period.

Overview of LinkedIn Company Page Analytic Reports:

With a LinkedIn Analytic Report, Mention will provide you with the following metrics:

The evolution of page impressions
The evolution of page engagement
Follower growth evolution over time
Top posts from your account with information on engagement
The best time to post

Create a Comparative Analytic Report

Comparative Analytic Reports will display a view-only dashboard of up to 5 social accounts. You can utilize these analytic reports to benchmark the performance of multiple brands including your competitors. If you would like, you can even compare your own brand's social accounts to your competitors as well to develop your social strategy.

💡You do not need to connect any social accounts to create Comparative Analytic Reports! Instead, you will be asked to paste the URL of the account into your report during report creation. More information is shared below!

If you would to create a Comparative Analytic Report, please follow these steps on the Report Creation Page:

Choose the platform that you want to review: Twitter, Facebook, or Instagram.
Write a name for your report at the top.
Please add the accounts you want to monitor:
- For Twitter, simply paste the URLs of the accounts
- For Facebook or Instagram, you can paste the URLs of the accounts or write in their @ handle names in the search bar.
Please choose a time period. By default, the report will be set to the previous 30 days.
Once you are ready, you can click on Create Report.

Once created, you will see metrics about each account such as the number of followers, top hashtags, and top posts:

⚙️ If your dashboard shows graphs with the message 'Data Fetching', please wait for your report to fetch data from the social media platforms.

Metrics Provided in the Comparative Report:

For each report, you will receive the following overview of metrics:

The number of followers for each page.
A list of top hashtags that were used during the time period you selected.
A breakdown of top posts for each account.
A graph to view the types of posts being shared per day during the time period you selected.

Clarifications on Social Analytics Reports

Now that you understand the creation process and how each Report works, please find some clarifications on the feature below!

Social Account Data Fetching:

There are some social media pages that are not in the Mention database. Due to this, some data may be missing when you first create a Social Analytics Report! Please allow for a few hours before checking in on the report. Mention's data refreshing is asynchronous data will appear within some time.

Facebook Analytics Reports - Likes & Dislikes:

You may notice 'dislikes' in your Facebook Report even though Facebook does not have a dislike button. The dislikes in your Report corresponds to people unliking the page!

Twitter Analytic Reports - Demographic Data

At this time, the Twitter Analytic reports will not display metrics regarding the demographics of your audience such as age, location, and language.

Trending Hashtags:

You may notice a 🔥 next to some hashtags in your Report. This is known as a Trending Hashtag and it appears when new hashtags are utilized in the social account you are monitoring.

📖 If you would like to learn more about your Data Reports, please check out these articles:

Thank you! If you have any questions, please do not hesitate to reach out to [email protected] !