Now, let's focus on the Social Media Reports!

These reports will enable you to better understand your Social Account performances or compare yourself to competitors.

The Twitter/Facebook/Instagram Account Reports require your Social Media Accounts to be connected to Mention. It will enable you to get precise information about your social performances by showing you impressions and engagement figures.

👉 Learn how to connect your Social Accounts to Mention.

The Competitive Twitter/Facebook/Instagram Reports don't need you to connect your Account to Mention. All you have to do is copy and paste the url of the Account you would like to monitor. Thanks to this Reports, you can compare from 2 to 5 Accounts at the same time. It can be helpful for benchmarking or browsing content strategy.

❗️For Facebook and Instagram, you can only add Business Accounts.

★ Twitter Account Report

The Twitter Report allows you to have a better understanding of your Twitter page performance.

It requires your Twitter Account being connected to Mention, which you need to add in the Settings of your Mention Account. Once you add the Twitter Account you will be able to get precise information about it.

If you want to create a Twitter Account Report, please click on this type of Report and follow these steps:

1. Choose a name for your Twitter Report:

2. Select your Twitter Account in the dropdown menu.

3. Choose the time period for your Report

4. Click on Create Report.

Once the Report is created you will be able to see.

  • How many tweets you have posted in the selected time period.
  • The engagement of your community with your posts, allowing you to see the amount of likes, replies, retweets and quotes.
  • The followers evolution, allowing you to see how many followers you have gained or lost.
  • The followers locations and languages. To better understand the profile of your followers.
  • The top tweets of the selected time period.

★ Competitive Twitter Report

This Report allows you to compare the performance of your Twitter Account with your competitors' activity. You just need to copy and paste the URL of their Twitter handle.

This Competitive Report is very helpful to analyze the content and strategy of your main competitors without spending hours scrolling through their publications. The Report will show you the main keywords, the most important hashtags, the best publications in terms of engagement and even the publications they share.

To create this Report:

1. Choose the name for your Report:

2. Add the Twitter Account of your competitors

3. Select a time period

4. Click on Create Report.

Once the Report is created you will be able to see:

  • The audience evolution from your page and your competitors.
  • The top hashtags that they are using.
  • The top posts from Twitter including the amount of likes and retweets.
  • The post per pay including text, photos, and videos.

★ Facebook Account Report

The Facebook Report allows you to have a better understanding of your Facebook page performance.

It requires your Facebook Business Account to be connected, so you need to add it in the Settings of your Mention Account. Once you add the Facebook Account, you will be able to get precise information about it.

To create this one:

1. Choose the name for your Report:

2. Add your Facebook Business page.

3. Select a time period.

4. Click on Create Report.

Once this Facebook Report is created, you will be able to see:

  • The impressions of your community in the selected time period.
  • The engagement of your community on your facebook page.
  • The amount of likes you have received from your followers in the selected time period.
  • The evolution of those like, in comparison to previous time periods.
  • Age, gender and top countries of your followers.
  • Top posts of the selected time period, with the amount of likes, comments and shares.

★ Competitive Facebook Report

This Report allows you to compare the performance of your Facebook Account compared to your competitors. You just need to copy and paste the URL of their Facebook handle.

This Facebook Competitive Report is very helpful to analyze the content and strategy of your main competitors without spending hours scrolling through their publications. The report will show you the main keywords, the best publications in terms of engagement and even the publications they share.

Once the Report is created you will be able to see:

  • The audience evolution from your page and your competitors.
  • The top keywords being used by your competitors.
  • The top post, including likes and comments.
  • The posts per day, including status, videos, photos, links, etc.

★ Instagram Account Report

The Instagram Report allows you to have a better understanding of your Instagram Business page performance. It requires your Instagram Account to be connected, which you need to add in the Settings of your Mention Account. Once you add the Instagram Business Account, you will be able to get precise information about it.

To create this one, please follow these steps:

1. Choose a name for your Instagram Report:

2. Connect your Instagram Business account

3. Select a time period.

4. Click on Create Report.

Once the Report is created you will be able to see:

  • The impressions of your community in the selected time period.
  • The engagement of your community on your Instagram page.
  • The followers evolution, allowing you to see how many followers you have gained or lost.
  • The evolution of the post per day including photos, videos and carousels.
  • The engagement of your followers by post including likes and comments.
  • Age, gender and top countries of your followers, to better understand the profile of your community.
  • Top posts.

★ Competitive Instagram Report

This report allows you to compare the performance of your Instagram Business account compared to your competitors. You just need to copy and paste the URL of their Instagram handle, this Competitive Report is very helpful to analyze the content and strategy of your main competitors without spending hours scrolling through their publications. The Report will show you the main keywords, the most important hashtags, the best publications in terms of engagement and even the publications they share.

Once the Report is created you will be able to see:

  • The audience evolution from your page and your competitors.
  • The top hashtags that they are using.
  • The top posts from Instagram including the amount of likes.
  • The post per pay including photos, videos and carousels.
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