The first part on the Report creation option is focused on your Feed analytics. The different kind of Reports that you can create are:

★ Listening Report

Once you dive into the Reports menu you will see the Listening Report. This Report creates a predefined template with graphics that will give you a full vision on one of your Alerts, it will display automatically all the information you need.

To create this Report, you have to click on Listening Report in the Reports list. Then you need to follow these steps:

1. Choose a Report name.

2. Choose the Alert you need to report.

3. Choose a time period.

4. Create the Report.

In the Listening Report you will get statistics on the essential KPIs you may need, including: Volume, Sources, Locations, Languages, Sentiment, Influencers, Reach, Hours/Days and Topics.

👉 Get more information on how to understand the KPIs here.

★ Comparative Report

The Comparative Report enables you to compare up to 10 alerts, following the same structure as the Listening Report. You will be able to compare the KPIs of your competitors mentions with your own brand. This will help you understand your competitors strategy, positioning, and take an overview on your own strategy with the strengths and points to improve.

Once you have selected the Comparative Report, you will have to:

1. Choose a Report name.

2. Choose the Alert you need to report.

3. Choose a time period.

4. Create the Report.

Once you create your report, you will automatically have an overview of your brand and your competitors next to each other in every KPI graphic.

★ Mentions List Report

The Mention List Report is only included for the enterprise plan, and it is an automatic list of all of your mentions for one alert for a specific time frame.This report can help you to have an overview of all the mentions you have received within a time frame, you can use to create a press release, content for your marketing team, crisis analysis, or just as an easier way to read your mentions.

1. Choose a Report name.

2. Choose the Alert you need to report.

3. Choose a time period.

4. Create the Report.

This is the Mentions List Report Overview:

On the side of the mentions you will see the Reach and the Influencer score if available.

★ Build your own

The build your own Report, will allow you to decide which graphics are you the most interested in adding in your Report. It ensures you to create a customized Report from scratch, allowing you to save time reading and analysing the data you find the most relevant.

Please follow these steps to create your best customized Report:

1. Choose a name.

2. Add a description (optional).

3. Click on Create Report.

4. Choose one or more Alerts that you want to analyse.

5. Choose the segmentation or the KPI you want to analyse, such as Volume, Source, Language, etc.

6. Choose the display that you want for your data.

You can add as many modules as you need to create the perfect customized Report!

If you need to create a Social Media Analytics Report, you will find more information in this article: Social Account Report.

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