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Create & Schedule Posts on the Content Calendar
Create & Schedule Posts on the Content Calendar

Learn how to use the Composer on Mention Publish to create and schedule content from all of your social accounts

Rodrigo Araujo avatar
Written by Rodrigo Araujo
Updated over a week ago

Mention Publish allows you and your teammates to schedule and modify content from multiple social media accounts into one shared calendar. The Content Calendar on Publish will provide a full overview of a planned social media campaign as well as performance analytics once social media posts are published.

Before you begin using the Content Calendar, you will need to connect your Social Accounts to the Mention Platform. From there, you will gain access to the features in Publish such as the Calendar, Content Library, and Approval Workflow.

In this article, we will specifically go over these topics related to the Content Calendar:

📖 If you would like to learn about the benefits of Mention Publish, please head over to this article: Publish Your Campaigns.

Connect your Social Account to Publish

⚙️ If you have already connected an account to Mention, Publish will automatically start working with your connected Accounts listed in the tool. You can skip this section if you already have an account connected.

If there are currently no Social Accounts connected to the Mention tool, you can view the calendar but you cannot create social media posts just yet. Please click on the calendar to open the pop-up window which will have the button to connect your first account:

Once your first Account is connected, the calendar will appear. You can now begin scheduling your social media posts for the accounts that have been connected!

💡Mention Tip - Retrieve Past Post Data

After you connect your first accounts, Mention will fetch posts shared on your accounts from the last 7 days and display them in the calendar.

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Connect More Social Accounts or Refresh a Social Token

If you would like to connect more social accounts, manage the connected accounts, or refresh a social token , please click on the Add an Account button at the bottom left-hand side of the Calendar:

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View the List of Connected Social Accounts

To view the Social Accounts that are already connected and view which account tokens are expired, you can click on the Filters button at the top right-hand side of your calendar.

Active the New Mention Composer

⚙️ Publish now offers a new Composer that is designed to enhance your social media experience. This Composer incorporates new features such as bulk posting and the ability drag & drop multimedia. If the new Composer is already activated in your account, you can go to the next section of the article and skip this portion!

In order to activate the new Composer, please go to the left-hand side of your Composer and Activate the new design by using the toggle-switch:

Open the Social Media Composer

The Mention Composer is where you can create your social media posts. There are two methods to use the Composer in Publish:

  • If you want to schedule a post for a specific time : click on a specific calendar slot to open the Composer.

  • If you want to post content immediately or choose a specific time to post: click on the Compose new post button at the top of Publish.

❗️The Calendar coincides with the timezone of your Account Settings. You can view the timezone of your Mention account in your Account Settings and make adjustments as needed before scheduling content.

Below, we will share more information on scheduling form the Calendar or Composer:

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Schedule a Post from a Calendar Slot

You can use the Calendar to open the Composer by clicking on any available time slot. This method will allow you to create a post with a designated date and time. This method will save you time and we recommend using it when you know the exact date that your post should be published.

Please follow these steps to open the Composer using a Calendar slot:

  1. Find the specific date and time that you want to schedule your post and click on the open slot. From there, the Composer will open.

  2. On the left side, please click on the +Select a Social Account button to choose the account(s) that you want to publish on.

When you choose this option, the time and date of your post will automatically be listed in the Compose. Feel free to click on the scheduled time to change it before you schedule the post:

'Compose New Post' Button

If you use the Compose New Post button, you will be brought directly to the Composer where you can create your social media content for any time of your choosing. You can also use this option to post content immediately.

To use this option, please follow these steps:

  1. Click on the Compose New Post button at the top of your Publish page. From there, the Composer will open.

  2. On the left side, please click on the +Select a Social Account button to choose the account(s) that you want to publish on.

  3. On the right-hand side, you will see the option to schedule the post for a specific time or post immediately.

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Now you are ready to utilize the Mention Composer!

Create Content on the Composer

The Composer is your dedicated page where you can create and modify content for your Calendar:

The Composer is divided into three sections:

  • Social Accounts List: choose the social media accounts you want to publish on.

  • Post Content Panel: in this section, you can create and modify your social media post. You will have access to multiple action buttons:

    • Emojis Button: add emojis to your text.

    • Add Images/ Add Videos Buttons: The upload media buttons will allow you to upload photos or videos from your personal computer. You can also drag and drop multimedia into the Composer as well.

    • GIPHY Button: search for GIFs and attach them to your post.

    • Content Library Button: upload multimedia directly from your library of pre-saved content.

    • AI Hashtag Generator: hashtag recommendations for your social media post.

    • AI Post Generator: caption recommendations for your social media post.

    • UTM Builder: generate a custom URL to track your campaign.

    • (LinkedIn) - Upload PDFs: if you are creating a LinkedIn post, you will have access to the PDF button which allows you to upload PDF files to your post.

  • Preview: you can view a preview of your post as it would appear on social media.

💡 Mention Tip - Extra Actions for Social Media Platforms.

For specific platforms, your Composer will offer additional features:

  • LinkedIn: in your Composer, you will have an extra action button that will allow you to upload PDFs to your posts.

  • Instagram: in your Composer, you can choose between an Instagram Post, Story, or Reel.

⚙️ For more information on post creation, we recommend checking out this tutorial video:

📖 Now that you understand the basics of the Composer, we recommend checking out these additional features available in your account:

Now that you understand how to use the Composer, you can head to the next section to learn how to schedule content to your calendar!

Schedule,Draft, or Post Immediately on Publish

As you curate your content on the Composer, you will know when it is ready to schedule the post or when it still needs some more work and time. In the Composer, you have the following options:

  • Schedule Post: schedule your content on the Calendar for automatic publishing.

  • Draft Post: save your post as a draft to work on at a later time.

  • Post Now: immediately post your content directly to social media.

Below, we will offer the steps for each option:

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Schedule Post

Once your post is ready, you can schedule the content to your calendar by following these steps:

  1. On the bottom right-hand side, you will need to make sure that a date and time is set for your post already.

  2. Once you are ready, you can click on the the blue Schedule button that appears and your post will be added to the calendar.

Draft a Post

If you need more time to work on your post, you can save it as a Draft by following these steps:

  1. On the upper right-hand side of the Composer, you will see a button titled Save as Draft. Please click on this button.

  2. Once you click on this button, your post will automatically be sent to the Draft folder. You can review the Draft folder at any time on Publish.

Post Now

If you want to post your content immediately to social media, you can follow these steps:

  1. First, you will need to make sure that your social media post does not have a scheduled time or date.

    1. If your post has a scheduled date, simply hover over the scheduling time and click on the X icon to remove it.

  2. Once the scheduling time is removed, the Post Now button will appear in your Composer. If you click on this option, your post will be immediately published.

📖 Once you have scheduled a post to the Calendar, you can edit, duplicate, or delete the post at any time before it is published to a social media platform. To learn more, check out this article: Manage Your Publish Calendar

Now that you understand how to create and schedule posts on the Composer, we will go over how to use Publish with your teammates!

Utilize Publish with Team Members

If you already have social accounts connected to Publish and you want to grant your team members access to these accounts, please head over to your Social Account settings. From there, you can click on the + sign and grant your colleagues access to the account:

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If you are adding a new social account to Publish, please click on the Add an Account button on your Calendar:

A pop-up will appear with the directions to connect your new account. Before you finish connecting, you will see the option to share the new account to your colleagues:

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Providing your Teammates with access to Accounts will allow them to curate posts for that Social Media Account on their Publish tool within their own Mention profile. If you want to make sure that new content is properly reviewed before it is scheduled on the Calendar, we recommend activating the Approval Workflow!

Congratulations on scheduling your first posts on Publish! If you have any further questions, please do not hesitate to contact the Mention Support team!

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