Understand the Mention Feed

Learn how to navigate and engage with your Feed of mentions and alerts

Rodrigo Araujo avatar
Written by Rodrigo Araujo
Updated over a week ago

The Mention Feed is the main area where you can review the alerts and mentions in your account. The Feed is designed to look like a regular email inbox that you can navigate with ease. It is divided into three sections:

  • The List of Alerts

  • The List of Mentions

  • The Mention Preview

In this article, we will provide you with a full comprehensive overview of the Feed and teach you how to navigate the sections as well as how to engage with your Mention.

🧠 Before we begin, please take a moment to review the following glossary terms that are used in your Mention Platform:

  • Alerts: An alert is the specific subject(s) that you want to monitor on Mention. Mention Alerts monitor the web and social media using text words or phrases. This means that you can use an Alert to monitor your brand, competitors, a product, and more!

  • Mentions: A mention is a specific piece of content that is fetched into your account. Mentions contain the text words or phrases that you are monitoring in your alert. These mentions can cary from website articles, tweets, and more.


Access the Feed

To access your Mention Feed, please hover your cursor over to the Navigation Bar and click on the Feed Icon at the top of your page:


List of Alerts in the Feed

The first section in the Feed is your List of Alerts which will display the alerts created in your account:

The List of Alerts will allow you to navigate between each alert from your Feed. When you click on the name of an alert, you will open the alert and access the mentions in the alert.

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When you first open an alert, your Feed will display this information:

  1. Title of the Alert: The name that you've given your alert.

  2. Total Mentions: The total number of mentions that the alert has fetched since its creation.

  3. Inbox Folders: The area where you can review the mentions fetched in your alert. In this section, you can access multiple inbox folders as well as any Saved Filters you created.

  4. Tags, Tasks, and Activity: These tabs will display any tag folders you've created as well as actions taken on your Mention Feed.

  5. Unread Mentions: This icon will display the number of unread mentions that you have not reviewed in your Feed yet.

  6. Edit Icon: If you click on these 3 dots you can edit your alert, pause your alert, or access the Report Creation Page.

💡 Mention Tip - Unread Mentions:

If you hover your cursor over the unread mentions number , you will see the exact number of unread mentions in your alert:

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Alerts that are not opened will display the name of the alert and the edit icon:

⚙️ If you have unread mentions in an alert, you will see the unread number appear next to the name of the alert. If your alert is paused , you will see the orange pause icon appear as well.

💡 Mention Tip - Distinguishing Between Open & Closed Alerts

In the Feed, an open alert will be displayed with a white border. Alerts that are closed will have a silver coloring around them:

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In the List of Alerts, you can conduct specific actions. Please see below for some of the actions available to you in your Feed:

Create a New Alert

At the top of your Alert List, you will see the Add a New Alert button. This is where you can go to create a new Basic, Standard, or Advanced Alert:

Change the Order of Alerts

You can change the order of your alerts by clicking and dragging the alerts in your Feed. We recommend closing all of your alerts first to make it easier to move your alerts:

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In the next section, we will go over the List of Mentions that appear when you open an Alert in the Feed.


List of Mentions

The second section in your Feed is the List of Mentions that appear for the specific alert that you are accessing:

In this section, Mention will provide you with a list of content from the web and social media along with a search bar and filtering menu to curate your mentions.

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First, we will go over the mini-preview that displays in your List:

Web Mentions

  1. Website Logo & Source: If the website has a logo, it will appear as an icon in your Feed. Mention will also display the source of the content.

  2. Website Domain: The URL domain of the website that posted the content will appear in this section.

  3. Title of Article: The title of the web posting will appear here. This includes news article titles, blog titles, etc.

  4. Content Preview: A preview of the website's content will appear here. The words or phrases that you are monitoring in the alert will be highlighted in yellow.

  5. Tags: If the mention is tagged in a specific tag folder, the folders will appear under the text preview. If you have not created any tag folders, this section will be blank.

  6. Grouped Mention: If the mention is grouped with other mentions, you will see the re-share symbol appear. You can hover over the re-share icon to review the other grouped mentions.

  7. Sentiment: Whenever a new mention appears in your Feed, it will be reviewed by Mention's Sentiment system. Mention will apply a positive (green dot), negative (red dot), or neutral sentiment (no dot) to content in your Feed.

  8. Date of Fetching: This date in your Feed refers to the date that mention found the content online. To review the publishing date of an article, please click on the mention and review the original article.

Social Media Mentions

  1. Logo & Social Platform: If the social media page has a profile photo, it will be displayed here. Next to the profile photo, you will see the source of the mention.

  2. Account Username / @ Handle: The social media platform's username will appear in this section. Depending on the platform, you will see a name or @handle.

  3. Page Name: The name of the page will appear here. Sometimes the name of the page will be different from the username. For example, Mention's Facebook username is mentionapp but our page name is simply Mention.

  4. Post Preview: A preview of the post's caption will appear here. The words or phrases that you are monitoring in the alert will be highlighted in yellow.

  5. Tags: If the mention is tagged in a specific tag folder, the folders will appear under the text preview. If you have not created any tag folders, this section will be blank.

  6. Sentiment: Whenever a new mention appears in your Feed, it will be reviewed by Mention's Sentiment system. Mention will apply a positive (green dot), negative (red dot), or neutral sentiment (no dot) to content in your Feed.

  7. Date of Fetching: This date in your Feed refers to the date that mention found the content online. To review the publishing date of an article, please click on the mention and review the original article.

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Now that you understand the preview for web and social media mentions, we will briefly go over your filtering options. At the top of your List of Mentions, you will see the following options:

  1. Search Bar: You can use the search bar to look for words or phrases that appear in your list of mentions. Feel free to use this search filter to modify the view of your mentions. You can even use search operators to hone in on specific content.

  2. Sources: You can use this drop-down menu to filter your mentions by the sources you are monitoring. You can use this option to review data from specific areas.

  3. Action Buttons: There are four action buttons available in your Feed:

    1. Mark all mentions as read

    2. (Company Plans) - Export mentions from the Feed in PDF, Excel, CSV, or TSV

    3. Open the filter menu to filter your mentions by sentiment, source, and more.

    4. Expand the Feed to review your mention list in a wide-screen format.

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Across the List of Mentions section of your Feed, you will be able to conduct various actions such as curating individual mentions, filtering content, and adjusting your Feed view. Here are a few extra tips regarding some actions that are available in your Feed:

Curate the Mentions in your List

If you hover over a mention, you will see action buttons appear for your content:

The action buttons will appear at the bottom of the mention you have received. Your available actions include:

  • Favoriting the mention.

  • Marking the mention as unread.

  • Archiving the mention.

  • Trashing the mention.

  • Marking the mention as spam.

  • Blocking the website / social media account from your alert. This will ensure that your alert does not fetch content from website URL or social media account that the mention is from.

📖 For more information on these action buttons, please check out these articles:

Filter Mentions

When you click on the Filter button, a menu will appear with the option to modify the view of your Feed:

You can use these filters to hone in on specific content from your Alerts. You have the option of resetting your filters manually by clicking on the reset filter button that appears in the menu. If you create a filter that you want to keep, we recommend saving the filter as well.

❗ Filters are not automatically saved in your Feed. If you switch to another page and then come back to your alert, your filter will reset.

📖 For more information about your filtering options, please check out these articles:

Expand the Feed View

The Expand Feed button allows you to expand the mentions list to a full-screen view:

With the expanded view, the Feed will provide you with a larger preview that will display full titles of web mentions, long text previews, along with the influence score of the mention. The influence score will indicate the popularity of the mention to indicate how impactful the post is.

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In the final section, we will go over the Mention Preview which will display the original web mention or social media mention in your Feed.


Mention Preview

The Mention Preview is the final panel that appears in your Feed. The Mention Preview will display when you click on one of the mentions from your list:

The preview will provide you with a direct view of the content from your web and social media mentions. On top of this, you will dedicated action buttons at the top and bottom of the preview which will allow you to curate your mentions or share them externally.

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First, let's go over the direct preview that you see when clicking on a mention:

Web Mentions

For web mentions, the Feed will display the original content from the direct website:

On top of this, Mention will highlight the keywords that you are monitoring in the article so you can directly see why the mention was fetched. Feel free to read through these web posts as you navigate your Feed at any time.

💡 Mentions from Broadcast Sources* (Radio & TV) will not display a preview. Instead, you will receive a link in the Feed that will allow you to review your mentions in a new tab.

*Broadcast Sources are available on the Mention Company Plan. For more information, contact [email protected].

⚙️ This preview will apply for the following web sources:

  • News

  • Forums

  • Blogs

  • Reddit

  • Videos

  • Web

To learn more about sources, please check out this article: Mention Sources

Social Media Mentions

For social media mentions, the Feed will display a unique preview of the original post:

Mention's unique Feed preview will provide you with social media content from the platforms you are monitoring. If you click on these posts, Mention will open them in a new tab.

⚙️ Here are some unique actions that you can take for social media mentions:

  • Facebook: if you have a Facebook page connected to Mention, you can reply to Facebook mentions that appear in your Feed.

  • YouTube (Company Plan): you can watch YouTube videos directly in your Feed.

  • TikTok (Company Plan): you can watch TikToks directly in your Feed.

For more information, check out these articles:

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Now that you understand the difference between web and social previews, you can begin to engage with your mentions using the action bars at the top and bottom of your Feed. Let's go over the top one first:

  1. Sentiment: The sentiment that was automatically applied to your mention will appear here. You can manually change the sentiment at any time by clicking on the emoji.

  2. Favorite: Mark the mention as favorite and it will appear in your Favorites folder.

  3. Tag: Add or remove the mention to a tag folder manually. You also have the option of creating a new tag folder with this button.

  4. Assign Mention: You can assign this mention to another user on your account and send them a task. Your colleagues will receive the task notification via email.

  5. Archive: Manually archive / un-archive the mention from this section. When you archive a mention, it will appear in your Archive folder in the Feed.

  6. Trash: Manually trash the mention to remove it from your Feed. The mention will appear in your Trash folder where you can un-trash it.

  7. Spam: Manually mark the mention as spam to remove it from your Feed. The mention will appear in the Spam folder where you can un-spam it.

  8. Copy Direct Link: When you click on this button, you will copy the original link of the web/social media post to your clipboard. From there, you can paste the URL anywhere you would like.

  9. Email Mention: You can email the mention to any email address that you would like.

  10. Share: This button will bring you to Publish where you can share the mention on social media.

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Below your Preview, you will also have a dedicated section for the source of your mention:

  1. Source: You will see the URL for web mentions or the social media account name for social mentions. If you click on this source, the original post will be opened in a new tab.

  2. Influence Score: The score will rank the popularity and potential impact of your mention with a number ranging from 0-100.

  3. Block Domain: If you click on this button, you will be given the option to block the website URL or the social media account URL from your Alert. Mention will stop fetching data from the URLs you block and move all of the mentions from the domain to your Spam inbox.

💡 Some social media mentions will also display the Reach Score if the data is available:

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The Preview offers multiple actions that you can take for each of your mentions. For some extra tips and information, check out some of your available curating options:

Assign Tasks to Team Members

You have the option to assign a specific mention to another user in your team account. When you click on the Assign Task button in your Feed, you will see a pop-up appear that will prompt you to choose the team member and leave them a task:

Mention will send your colleague an in-app notification and an email about their task. The task will also appear in the Task tab of your Alert:

⚙️ The task comment will be sent to your team member via email. The Task tab in the Alert will only display the mention.

Unblock URLs & Social Media Accounts

You can unblock any URLs that you blocked from the Feed through the Spam folder. In this folder, please hover over the blocked URL and click on the Un-Block button:

❗ Mentions that were moved to the Spam folder when you blocked the URL will not be restored to your main inbox automatically. You will need to restore the mentions manually by hovering over the mentions and un-spamming them.

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You're all set from there!


The Feed is going to be your foundation for social monitoring and social listening in Mention. We recommend reviewing the Feed every time you login to your Mention account so you can capture a glimpse of the conversations that are appearing online.

If you have any questions about your Mention Feed, please do not hesitate to contact [email protected] or your dedicated Account Manager!

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