Within an alert, you'll want to make sure that you include multiple variations of your brand's name to ensure that Mention finds relevant data. These variations will be helpful when:

Here's an example:

In this query, the user is monitoring these versions of McDonalds online:

Your online monitoring strategy should span across multiple sources from the web and social media. In an effort to support your social media monitoring, we recommend adding hashtags to your alert to efficiently monitor platforms such as Facebook, Instagram, and more.

Here is an example:

Mention Alerts track the specific words or phrases that you add to your search query. If you simply add your brand's name to an alert, you might find yourself consuming too much quota at a rapid pace.

To reduce the noise of unwanted mentions and accidental quota consumption, we recommend adding additional keywords to your query that will assist Mention's system in identifying your brand online.

These additional keywords can be:

Example: Polar Beverages

In this query, the user is monitoring the following search:

The inclusion of the additional keywords will indicate to the Mention system that the focus of this Alert is to monitor mentions of Polar Beverages online. Without the additional keywords, the Alert would probably monitor other Polar topics such as the film, the watch company, and the weather.

Below the Keywords tab in your alert creation page, you will find a tabs dedicated to alert filters. These tabs will reduce your quota consumption by fetching specific data:

With regards to Brand Management, you can use these filters to reduce your quota consumption and hone in on specific data points. Depending on your strategy, you can choose the sources, countries, and languages that you want to target.

The Preview will provide you with an estimate of mentions your alert could receive over 30 days. You can utilize this preview to adjust the keywords in your query.

In your Feed, you can create a Tag folder to categorize your mentions by specific topics:

You have the option of creating:

We recommend creating automatic tags to hone in on specific topics that appear in your mentions. For example, you can create tags to monitor mentions for campaigns, crisis words, or products/services that you offer.

In the Feed, you can use the Filter Menu to adjust the view of your mentions by specific data points such as time period, source, sentiment, and other metrics. These filters will adjust the view of your mentions to display relevant data.

If you find a filter that suits your interests, you can save the Filter as a folder in your Inbox:

Saved Filters are a great way to review specific datasets directly in the Feed. With regards to Brand Management, here are some filters that we recommend saving:

Publish is your social media calendar where you can schedule and review social media posts for Facebook, Instagram, Twitter/X, and LinkedIn.

The Publish dashboard will allow you to organize all of your posts in one area and collaborate with your social team:

As a brand, you can utilize Publish to:

Respond is your social media inbox that will fetch direct messages from your Facebook and Twitter/X accounts that are connected to Mention:

Respond will support you in maintaining a positive brand image with your community and new customers. As a brand, you can use Respond to:

Whenever you log into your Mention account, you will be brought to the Dashboard to see performance analytics for your account. We recommend accessing the top portion of the Dashboard dedicated to your Mention Alerts:

As a brand, you can use the modules to get a glimpse of your alert performance before you even access your Feed or Reports. Here are some helpful modules that we recommend for your use-case:

The Mention Dashboard is an analytic tool that can be used as your launchpad for session. If you click on a module, you will be brought to a different feature within your account. You can use these modules to determine if you will head into your Feed, Analytics, or SMM tools.

The Insight Center is a graph creator that will assist you in reviewing metrics that specifically interest you. Within the composer, you can create a graph based on the alert, metric, and visualization that you want to see:

We recommend using the Insights Center when you need to rapidly analyze a specific metric. Here are some visualizations that we recommend reviewing for your brand:

Once your Feed begins to receive mentions, we recommend checking the Insights Center on an occasional basis to review the specific metrics that interest you.

The Insights Center offers multiple sharing capabilities embedded in your graph creator. After you create a graph, you have the option of downloading the graph in PNG format:

If you need to share your brand's metrics on a specific deck, we recommend using this method to rapidly move your graphs to a presentation.

Mention Reports will be your dedicated dashboards to fully comprehend the data from your alerts:

When it comes to Reports, we recommend creating a Listening Report for your brand alerts. Listening Reports will provide you with an overview of your brand alert with metrics that you can engage with directly in the platform.

Once a Report is created, it will update in real-time as new mentions populate in your account. This means that you can review the dashboard whenever you want or download the latest version of the report to share!

Once you connect a social account to Mention, you will have access to social analytic reports that will provide you with the performance of the social channels you oversee:

With Social Analytic reports, you will have a direct view of your brand's health for specific platforms. You can use these metrics to track the popularity of your brand's social channels, review top performing posts, and identify if a crisis is emerging on social media. Altogether, these reports can help you identify if changes need to be made within your social strategy.

We recommend downloading your reports to keep track of your metrics from specific time periods. On top of this, you can share the downloaded reports at any time to your team or clientele.